Manager, Growth Marketing

GoTo Meeting; Raleigh (NC); On-site; USD 84,520 - 117,483; Full time

Job summary

GoTo Meeting is looking for a Manager, Growth Marketing in Raleigh, NC. This role focuses on creating strategies to generate and accelerate qualified pipeline through multi-channel marketing efforts. The ideal candidate has 2-5 years of experience in B2B technology and a strong preference for healthcare technology background.

The position offers competitive compensation ranging from $84,520 to $117,483, and requires a Bachelor's degree. Join us to shape our marketing programs and contribute to our growth!

Qualifications

• 2-5 years of relevant growth marketing or demand generation experience in B2B or healthcare technology.
• Healthcare IT experience, especially with EHR and revenue cycle solutions, is strongly preferred.

Responsibilities

• Develop and execute multi-channel growth marketing programs that generate and accelerate qualified pipeline.
• Own campaign planning, execution, and optimization tied to MQL, SQL, and revenue goals.
• Analyze funnel performance and campaign effectiveness for improvements.

Skills

Marketing automation

CRM experience

Analytical skills

Communication skills

Collaboration

Education

Bachelor’s Degree or equivalent Business experience

Tools

HubSpot

Salesforce

Gong

Job description

The Manager, Growth Marketing is a strategic and hands‑on marketer responsible for driving pipeline creation, accelerating conversion across the sales funnel, and optimizing campaigns that support revenue growth. This role blends data‑driven experimentation with strong storytelling and GTM execution. The ideal candidate brings experience in healthcare technology (preferably electronic health records (EHR), revenue cycle management (RCM), or adjacent provider‑focused, payer or life science solutions), and thrives in a fast‑paced, metrics‑oriented environment.

Essential Functions

• Develop and execute multi‑channel growth marketing programs (email, digital, paid media, events, website, nurture) that generate and accelerate qualified pipeline
• Own campaign planning, execution, and optimization tied to MQL, SQL, and revenue goals
• Partner with Product, Sales, and Marketing Operations to align messaging and targeting across segments and funnel stages
• Analyze funnel performance and campaign effectiveness; translate insights into clear recommendations and iterative improvements.
• Collaborate closely with the Marketing Operations team to define lead routing rules, scoring models, and SLA alignment with Sales
• Support whitespace and ABM marketing strategies to drive expansion within existing accounts
• Manage campaign calendars, budgets, and timelines across multiple stakeholders
• Report campaign performance regularly, providing visibility into KPIs, ROI, and optimization plans
• Stay current on healthcare provider trends, market dynamics, and competitive shifts to inform campaign strategy

Job Requirements

• Bachelor’s Degree or equivalent Business experience
• 2–5 years of relevant growth marketing or demand generation experience in B2B technology or healthcare technology environments
• Healthcare IT experience strongly preferred, especially experience with EHR, practice management, and/or revenue cycle solutions

Knowledge, Skills, and Abilities

• Proven ability to plan, launch, and optimize integrated marketing campaigns that drive measurable pipeline and revenue
• Strong analytical mindset with experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Gong, etc.)
• Experience operating in a metrics‑driven environment with a clear understanding of MQL/SQL definitions, funnel analytics, and conversion optimization best practices
• Excellent written and verbal communication skills with an ability to tailor messaging to different audiences
• Demonstrated ability to collaborate cross‑functionally, manage competing priorities, and work in a fast‑paced team environment
• Creative problem solver who is curious, resourceful, and comfortable experimenting with new tactics

Compensation Range

$84,520-$117,483

Visa Sponsorship is not offered for this position.

Veradigm’s policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.