Manager, Global Events

Trend Micro; Irving (TX); On-site; USD 70,000 - 120,000; Full time

Job summary

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, helps protect what matters and shapes a safer AI-powered future. We’re seeking seasoned events professionals to join our North America team and elevate our presence at major industry shows.

As a Senior Events Manager, you will plan and execute trade shows and internal/external events, manage budgets and vendors, and collaborate with sales, marketing and leadership to deliver engaging experiences and measurable

Qualifications

• 3-5 years of professional events experience, ideally within technology, cybersecurity, SaaS, cloud, or B2B environment.
• Proven experience managing large-scale trade shows and industry conferences, such as Black Hat, RSA Conference, AWS re, or comparable events.
• Strong end-to-end event management experience from strategy and planning through to execution and post-event analysis.
• Experience managing event budgets, vendors, agencies, contracts, timelines, and multiple workstreams simultaneously.
• Strong project management and organisational skills, with exceptional attention to detail.

Responsibilities

• Lead the planning and execution of major industry trade shows and conferences across North America.
• Manage end-to-end event delivery, from initial planning and budgeting through to execution, measurement, and post-event analysis.
• Coordinate all key event components including booth/stand builds, sponsorships, speaking opportunities, meeting programmes, customer experiences, hospitality, branding, signage, technology, staffing, and logistics.
• Work closely with sales and marketing teams to ensure events generate meaningful engagement, pipeline, customer relationships, and brand awareness.
• Manage relationships with event organisers, venues, production companies, agencies, suppliers, and strategic partners.
• Oversee event budgets, contracts, timelines, purchase orders, and supplier deliverables.
• Ensure a consistent and high-quality brand experience across all major events.
• Identify opportunities to maximise event investment through sponsorships, partnerships, content, meetings, customer programmes, and experiential activations.
• Support the planning and delivery of Tier 1 internal and external events, including executive events, customer events, partner programmes, leadership meetings, employee experiences, and strategic corporate events.
• Work cross-functionally with internal stakeholders to define event objectives, audiences, messaging, and success measures.

Skills

Event management

Budget management

Vendor management

Cross-functional collaboration

Project planning

Job description

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI, we're always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Job Description:

Key Responsibilities:

Major Trade Shows & Conferences

Lead the planning and execution of major industry trade shows and conferences across North America.

Manage end-to-end event delivery, from initial planning and budgeting through to execution, measurement, and post-event analysis.

Coordinate all key event components including booth/stand builds, sponsorships, speaking opportunities, meeting programmes, customer experiences, hospitality, branding, signage, technology, staffing, and logistics.

Work closely with sales and marketing teams to ensure events generate meaningful engagement, pipeline, customer relationships, and brand awareness.

Manage relationships with event organisers, venues, production companies, agencies, suppliers, and strategic partners.

Oversee event budgets, contracts, timelines, purchase orders, and supplier deliverables.

Ensure a consistent and high-quality brand experience across all major events.

Identify opportunities to maximise event investment through sponsorships, partnerships, content, meetings, customer programmes, and experiential activations.

Tier 1 Internal & External Events

Support the planning and delivery of Tier 1 internal and external events, including executive events, customer events, partner programmes, leadership meetings, employee experiences, and strategic corporate events.

Work cross-functionally with internal stakeholders to define event objectives, audiences, messaging, and success measures.

Develop and manage detailed project plans, timelines, run-of-show documents, budgets, and operational checklists.

Coordinate executive and VIP participation, ensuring a seamless experience before, during, and after each event.

Support event strategy across the wider global events calendar, helping ensure consistency, prioritisation, and effective use of resources.

Cross-Functional Collaboration

Partner closely with Marketing, Sales, Communications, Product Marketing, Customer Success, technical, channel, analyst relations and our leadership team.

Act as the primary events point of contact for assigned programmes and stakeholders.

Collaborate with regional and global teams to ensure North American events align with the broader global events strategy.

Share best practices, learnings, and insights across the global events organisation.

Measurement & Optimisation

Establish and track event KPIs, including attendance, engagement, meetings, pipeline influence, customer participation, and ROI.

Produce post-event reporting and recommendations to improve future programmes.

Use data and stakeholder feedback to continually optimise event strategy, investment, and execution.

Maintain accurate event documentation and reporting across the global events portfolio.

What We're Looking For:

3-5 years of professional events experience, ideally within a technology, cybersecurity, SaaS, cloud, or B2B environment.

Proven experience managing large-scale trade shows and industry conferences, such as Black Hat, RSA Conference, AWS re, or comparable events.

Strong end-to-end event management experience, from strategy and planning through to execution and post-event analysis.

Experience managing event budgets, vendors, agencies, contracts, timelines, and multiple workstreams simultaneously.

Strong project management and organisational skills, with exceptional attention to detail.

Comfortable working with senior executives, customers, partners, and cross-functional lead