Manager Global Brand Development & Marketing

Hasbro; Boston (MA); On-site; USD 99,000 - 163,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro in Boston is seeking a skilled Manager Global Brand Development & Marketing to lead brand strategy and go-to-market plans for priority toy and game brands. You’ll partner with cross-functional teams and external partners to deliver consumer-ready campaigns that spark joy and drive results.

The role requires 5+ years in integrated consumer marketing/brand management, a data-driven mindset, and strong storytelling. On-site Tue–Thu at the Boston HQ; competitive pay and incentives offered.

Qualifications

• Bachelor’s degree in marketing or related field; MBA is a plus.
• 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience; toy, game or licensing experience a plus—though not a requirement.
• Data-driven mindset with ability to review insights and act on them.
• Strong teamwork and collaboration skills.
• Storytelling ability to organize and present sophisticated information.
• Knowledge of key marketing channels including digital, media, ecommerce, social, PR, and retail.
• Excellent organization and attention to detail; manage multiple projects.

Responsibilities

• Translate brand strategy into integrated go-to-market plans for assigned brands and priority products, including objectives, positioning, target audiences, and channel mix.
• Execute campaigns across retail, media, digital and social, creator, PR, events and more in partnership with senior managers and cross-functional teams.
• Lead day-to-day program execution with internal and external partners, ensuring work stays on brief and moves forward.
• Write briefs and support creative development from concept through delivery and localization.
• Deliver region-ready assets, toolkits, and calendars enabling fast adoption while maintaining brand coherence.
• Track KPIs, synthesize learnings, and support optimization recommendations to improve impact.
• Manage timelines, budgets, and deliverables for assigned initiatives.
• Partner with regional marketing teams and key accounts to reflect local insights in plans and executions.
• Work with Brand Creative to ensure visual and tonal consistency across platforms.
• Stay curious and identify new formats, platforms, and cultural moments to connect with consumers.
• Prepare updates, recaps, and presentations communicating plans, progress, and results.

Skills

Integrated marketing

Brand management

Cross-functional collaboration

Data-driven mindset

Storytelling

Channel knowledge

Project management

Budget management

Education

Bachelor’s degree in marketing or related field

MBA

Tools

Microsoft Office

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Manager Global Brand Development & Marketing helps develop marketing strategies, brand building efforts, and best-in-class consumer executions for our priority toy and game brands and products. The Manager Global Brand Development & Marketing will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers - allin an effort topresent something our brands and products to our consumers in unforgettable ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brandsstand out.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A day in the life of a Manager Global Brand Development & Marketing:

• Responsible fortranslationofbrand strategyinto integrated go-to-market plans for assigned brands and priority products,inclusive ofobjectives, positioning, target audiences, and channel mix.
• Execute campaigns acrossretail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies.
• Lead day-to-day programexecution with internal and external partners, keeping work aligned, onbrief, and moving forward.
• Write clear, effective briefs and support creative development and asset production from concept through delivery and localization,leveragingAI where appropriate
• Deliver region-ready assets,toolkits, and calendars that enable adoption and adaptation at speed whilemaintainingbrand cohesion.
• Trackand measure againstKPIs,synthesize learnings, and support optimization recommendations to improve impact.
• Manage project timelines, budgets, and deliverablesfor assigned initiatives, ensuring executional excellence and on-time delivery.
• Partner with regional marketing teams and key accountsto ensure local insights, retail moments, and channel realities are reflected in plans and executions.
• Work closely with Brand Creativeto ensure visual and tonal consistency across platforms, activations, and content.
• Stay curiousand proactivelyidentifynew formats, platforms, and cultural moments that help our brands connect authentically with consumers.
• Prepare clear updates, recaps, and presentationsthat communicate plans, progress, and results to stakeholders.

What you’ll bring:

• Education:Bachelor’s degree in marketingor related field. MBAa plus
• 5+ yearsinintegrated consumer marketing/brand management with provencampaign/brand activation experience.Toy, Game or Licensing experience a plus –thoughis not arequirement.
• Data-driven mindset: We pair art with science – and are driven by data and consumer insights. This role needs to review insights, pull out key learnings, and action against them.
• Team player:We are stronger together and thrive when we share and build ongood ideas.
• Storyteller:Ability toorganize andsharesophisticated information in a compelling way using story to persuade an audience.
• Channel knowledge:Have knowledge of key marketing channels, including digital marketing and media,ecomm, social, YouTube, PR, and retail.
• Organizationand detail orientation:The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time.
• Relationship builder: Strong leadership and networking abilities.This role works with many cross-functional teams and strong daily communication with our partners is a key to success.
• Business management:Proficiencyin project management, Microsoft Office,and budget management.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range: $99,200 USD - $162,700 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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