Manager, Field Marketing Programs

Proofpoint; Elm (PA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Wellbeing days

Volunteer days

Work from Anywhere

Global collaboration

Job summary

Proofpoint is seeking a results-driven Manager, Field Marketing Programs to lead the Americas Field Marketing team. This role drives regional campaigns, collaborates with Sales and Marketing to accelerate pipeline, and ensures alignment with global initiatives.

The ideal candidate brings 7+ years in marketing, strong project management, and deep Marketo/Salesforce experience. Flexible work environment supports collaboration and high-impact programs across multiple territories.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years of marketing experience with leadership.
• Extensive Marketo and Salesforce experience.
• Strong project management and organizational skills.
• Detail-oriented with ability to manage multiple priorities.
• Passion for Field Marketing.

Responsibilities

• Create and manage regional campaigns across the Americas.
• Lead Marketo campaign builds, emails, landing pages and audience management.
• Align regional programs with global marketing initiatives.
• Support campaign setup, reporting and pipeline acceleration.
• Manage vendors, events and direct mail for regional programs.
• Ensure campaign consistency, accuracy and scalable processes.

Skills

People leadership

Project management

Campaign management

Marketing strategy

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce

Job description

About Us: Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Proofpoint is seeking a results-driven Manager, Field Marketing Programs who thrives in a fast-paced environment to join the Americas Field Marketing team.

The team is responsible for regional marketing strategies that drive demand, accelerate pipeline, and support revenue growth across the Americas. Working closely with Sales and cross-functional Marketing teams, the organization ensures regional priorities are aligned with global marketing initiatives while delivering impactful programs across all territories.

This role leads the Field Marketing Programs team, which partners closely with the Field Marketing Managers to bring regional marketing campaigns to life. The team owns campaign creation and supports the delivery of regional marketing programs, including campaign setup, invitation emails, landing pages, audience management, virtual event programs, direct mail, targeted campaigns, and lead management.

The manager is responsible for ensuring consistency and accuracy across all campaigns while continuously improving processes and scalability to support the success of the Americas Field Marketing organization.

The ideal candidate is a collaborative leader with strong project management expertise who enjoys developing high-performing teams, optimizing processes, and fostering a culture of continuous improvement. They are highly organized, detail-oriented, and excel at managing multiple priorities while enabling the success of the Americas Field Marketing team in achieving quarterly business objectives.

Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting. These integrated marketing programs may include:

• Roadshows, seminars, virtual events, and industry events supporting net-new, cross-sell, and upsell opportunities
• Executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader
• Alliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plans
• Greenfield programs targeting new account and contact acquisition

• Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
• Ensure accurate lead management
• Support the creation of targeted direct mail campaigns.
• Manage appointment-setting campaigns.
• Monitor campaign accuracy within Salesforce.
• Manage third-party vendors supporting event recruitment programs.
• Source promotional items, monitor inventory management, and oversee fulfillment partners.
• Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
• Manage purchase orders and the vendor invoicing process.
• Onsite event support, when required.

• Bachelor's degree in Marketing or a related field.
• ~7+ years of related marketing experience, including previous people leadership experience.
• ~ Extensive experience with Marketo and Salesforce.
• Strong project management and organizational skills.
• ~ Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
• ~ Should have a passion for Field Marketing.

Flexible work environment

• Annual wellness and community outreach days
• Global collaboration and networking opportunities

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to your application along with any supporting information- we can’t wait to hear from you!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.