Manager, Field Marketing Programs

Proofpoint

Atlanta (GA)

On-site

USD 102,000 - 160,000

Full time

5 days ago
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Benefits offered by this job

Competitive compensation
Comprehensive benefits
Flexible work environment
Global collaboration opportunities

Job summary

Proofpoint is seeking a results-driven Manager, Field Marketing Programs to join the Americas Field Marketing team in the United States. You will drive regional marketing programs, including Marketo campaign builds, emails, landing pages, audience management, campaign setup, and reporting, to accelerate pipeline and revenue growth.

Collaborating with Sales and cross-functional teams, you will manage large-scale events (roadshows, virtual events, industry events) and keep lead data accurate in

Qualifications

  • Bachelor's degree in Marketing or related field.
  • 7+ years of marketing experience with prior people leadership.
  • Extensive experience with Marketo and Salesforce.com; Marketo cert a plus.
  • Strong project management and organizational skills.
  • Detail-oriented with ability to handle multiple priorities.
  • Excellent communication and interpersonal skills.
  • Proven ability to lead and develop high-performing teams.

Responsibilities

  • Create and manage regional marketing campaigns (Marketo builds, emails, landing pages, audience management, reporting).
  • Coordinate programs such as roadshows, seminars, virtual events, and industry events to support net-new, cross-sell, and upsell opportunities.
  • Lead large-scale, multilingual virtual events for thousands of attendees and ensure smooth execution.
  • Maintain lead management accuracy and monitor Salesforce data integrity.
  • Support direct mail campaigns and appointment-setting initiatives.
  • Oversee vendor management and fulfillment for events and marketing collateral.

Skills

People leadership
Project management
Communication skills
Collaboration
Attention to detail
Strategic thinking

Education

Bachelor's degree in Marketing

Tools

Marketo
Salesforce.com

Job description

About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work
  • Bold in how we dream and innovate
  • Responsive to feedback, challenges and opportunities
  • Accountable for results and best in class outcomes
  • Visionary in future focused problem-solving
  • Exceptional in execution and impact
The Role

Proofpoint is seeking a results-driven Manager, Field Marketing Programs who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand, accelerate pipeline, and support revenue growth across the Americas. Working closely with Sales and cross-functional Marketing teams, the organization ensures regional priorities are aligned with global marketing initiatives while delivering impactful programs across all territories.

Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting. These integrated marketing programs may include: Roadshows, seminars, virtual events, and industry events supporting net-new, cross-sell, and upsell opportunitiesExecutive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leaderAlliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plansGreenfield programs targeting new account and contact acquisition

  • Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
  • Ensure accurate lead management
  • Support the creation of targeted direct mail campaigns.
  • Manage appointment-setting campaigns.
  • Monitor campaign accuracy within Salesforce.
  • Manage third-party vendors supporting event recruitment programs.
  • Source promotional items, monitor inventory management, and oversee fulfillment partners.
  • Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
  • Manage purchase orders and the vendor invoicing process.
  • Onsite event support, when required.
What you bring to the team
  • Bachelor's degree in Marketing or a related field.
  • 7+ years of related marketing experience, including previous people leadership experience.
  • Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus.
  • Strong project management and organizational skills.
  • Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
  • Strong communication and interpersonal skills.
  • Proven ability to lead, coach, and develop high-performing teams.
  • Must enjoy working in a collaborative environment with shared team goals.
  • Should have a passion for Field Marketing.
#LI-AN2
Why Proofpoint?
  • Competitive compensation
  • Comprehensive benefits
  • Career success on your terms
  • Flexible work environment
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities
Our Culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives.

Base Pay Ranges

Base Pay Ranges:SF Bay Area, New York City Metro Area:Base Pay Range: 136,200.00 - 214,005.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:Base Pay Range: 112,700.00 - 177,100.00 USD

All other cities and states excluding those listed above:Base Pay Range: 101,600.00 - 159,720.00 USD

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