Manager, Field Marketing

Teradata; Hartford (CT); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on Latin America (LATAM) with responsibilities spanning North America (USA/Canada). You will drive ABM and demand generation programs, partnering with LATAM sales to grow pipeline and strengthen customer preference for Teradata solutions.

You will enable regional campaigns, manage events, and work across language markets including Spanish and Portuguese. Ideal candidates have 5–8 years in B2B marketing, strong experience with ABM, marketing

Qualifications

• Bachelor’s degree required.
• 5–8 years in B2B marketing with field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience with B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and event management.
• Experience with direct and indirect (channel/partner) sales environments.
• Data-driven, able to diagnose funnel performance and take action.
• Proficient in Salesforce with campaign and pipeline reporting.

Responsibilities

• Drive demand generation activity across LATAM with pipeline ownership targets.
• Coordinate asset and campaign delivery for ABM and marketing automation platforms.
• Align marketing activity with regional sales goals and create enablement materials.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs across named and cluster accounts.
• Plan regional field and virtual events end-to-end and manage budgets.
• Provide social media support for local leaders.
• Coordinate regional marketing calendar and performance reviews.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Field marketing

Marketing automation

Salesforce proficiency

Data-driven optimization

Education

Bachelor’s degree

Tools

Influ2

Eloqua

Job description

Our company

At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business context to achieve tangible outcomes. With Teradata, organizations can provide agents with full context for impact when it matters. Our solution lets businesses connect and scale on premises, in the cloud, or through a hybrid approach. Teradata delivers real business value with AI.

What You’ll Do

Teradata is looking for a Manager, Field Marketing primarily focused on Latin America (LATAM), with additional responsibility for supporting North American markets (USA and Canada). This role will work directly with the LATAM sales teams and will carry a pipeline generation target. The role will execute high-impact ABM and demand generation programs that accelerate the sales cycle, generate net new pipeline, and strengthen customer preference for Teradata’s solutions.

This is a hands‑on execution role with the expectation to partner with key stakeholders to develop marketing plans aligned to business priorities across a diverse, multi‑market geography. The ideal candidate understands both direct and indirect sales environments and can adapt programs accordingly — whether activating through Teradata’s own sales teams or through channel and partner networks.

Essential Duties and Responsibilities

• Drive demand generation activity across the region through a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) ensuring content is correctly structured for account‑level and industry‑vertical targeting
• Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead‑to‑meeting conversion
• Enable localized campaign execution, content adaptation, and industry and partner messaging suited to Spanish‑ and Portuguese‑speaking markets across the region
• Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account‑level content activation, and multi‑touch digital sequences in both Spanish and Portuguese
• Plan and manage regional field and virtual events end‑to‑end, including Cvent build, promotion, and post‑event asset management
• Provide social media support for local leaders and subject matter experts
• Coordinate stakeholder input for the regional marketing calendar, weekly Sales/SDR updates, and regular regional marketing performance reviews
• Proactively manage the regional marketing calendar and budget
• Take a data‑driven approach to analysing full‑funnel performance, from lead generation through to pipeline and closed business, diagnosing where conversion drops and adjusting programs accordingly
• Support channel and partner marketing activity, including co‑branded campaigns and MDF utilization in indirect sales markets
• Support field marketing and demand generation activity in the USA and Canada alongside the North America team, as a secondary focus to the LATAM region
• Travel domestically and internationally as needed

Who You’ll Work With

You will work closely with LATAM go-to‑market teams, regional sales leadership, channel partners, North America marketing and sales colleagues for the USA and Canada, and local and global marketing colleagues to ensure consistent messaging and alignment across channels.

What Makes You a Qualified Candidate

• Bachelor’s degree
• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM
• Regional marketing experience across Latin America, with an understanding of the diversity of the region’s markets
• Experience in B2B enterprise software, data, analytics, or AI
• Strong organizational skills with experience managing field and virtual events
• Understanding of both direct and indirect (channel/partner) sales environments
• Data‑driven and analytical mindset, comfortable diagnosing full‑funnel marketing performance and turning insights into action
• Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion
• Proactive, self‑motivated, innovative, and collaborative mindset
• Fluent English and Spanish (spoken and written) required. Additional Portuguese language skills preferred.

What You’ll Bring

• Proven track record of building and executing ABM programs for enterprise sales teams — including named account targeting, buying committee engagement, and account‑level content strategies
• Hands‑on demand generation experience: nurture cadences, intent data, content syndication, and digital campaign execution
• Experience working within or alongside indirect sales channels, including partner co‑marketing and MDF management
• Familiarity with ABM and marketing automation platforms (Influ2, Eloqua, or equivalents)
• Experience building integrated marketing plans for a high‑tech company; data, analytics, and AI background a plus
• Strong written and verbal communication skills across functions, in English, Spanish, and Portuguese
• Strong execution and project management skills with close attention to detail
• Experience managing in‑person and virtual events across multiple markets
• Understanding of direct and indirect sales environments

Why We Think You’ll Love Teradata

We prioritize a people‑first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well‑being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.

Teradata is proud to be an equal opportunity employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status. We welcome and encourage individuals from all backgrounds to apply and join our team, bringing their unique perspectives and experiences to help us innovate and grow. If you require accommodations during the interview process, please let your recruiter know and we will work with you to meet your needs.

Pay Rate: 111800.0000 – 139800.0000 – 167700.0000 Annually

Starting pay for the successful applicant will depend on geographic location, internal equity, job‑related knowledge, skills, and candidate experience. Sales roles will be eligible for commission payments tied to quota achievement. All other permanent roles will be eligible for one of our annual incentive plans, which are based on company financial attainment and individual performance. Employees in this position are eligible to participate in the Company’s benefits programs, which generally include health care, life and disability insurance, retirement savings, and time‑off programs. Benefit details vary by country and plan, including eligibility and available options, and will be shared during the hiring process. Additional information is available here: https://www.teradata.com/About-Us/Careers/Benefits

Employees in this position are also eligible to participate in the Company’s comprehensive benefits programs, which include healthcare, life and disability insurance plans, a 401(k)-retirement savings plan, and time‑off programs. Specific details of these benefits, including eligibility criteria and plan options, will be provided during the hiring process and can be reviewed here: https://www.teradata.com/About-Us/Careers/Benefits