Manager, Fan Engagement FONO

ROSTR, Inc.; Woodland (CA); On-site; USD 82,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Mental health coverage

Fertility coverage

Wellbeing reimbursements

Student loan repayment

401(k) immediate vesting

Job summary

Universal Music Group (UMG) is seeking a Manager, Fan Engagement (Mexican Music) to lead qualitative fan insights and engagement programs for Mexican audiences. You will monitor fan sentiment across social platforms, develop content strategies, and build vibrant fan communities to support artists and projects.

The ideal candidate has 3+ years in digital marketing or CRM in music/entertainment, strong English/Spanish communication, and a proven track record of growing fan accounts and meaningful

Qualifications

• 3+ years in digital marketing, community management, or CRM within the music/entertainment industry.
• Strong understanding of social and blogging platforms and their algorithms.
• Fluency in English and Spanish.
• Experience building and growing fan or genre accounts.
• Knowledge of Mexican music culture and fan communities.

Responsibilities

• Monitor fan sentiment across TikTok, Instagram, YouTube, Discord, Reddit and translate insights into engagement strategies.
• Build and maintain Mexican music fan communities and networks.
• Develop content strategies to engage fans and attract new audiences.
• Analyze artist fandoms to inform strategy and archetypes.
• Design fan journeys, fan clubs, and VIP experiences.
• Collaborate with marketing, A&R, e-commerce and artist management.

Skills

Digital marketing

Community management

CRM

Social media analytics

Bilingual English/Spanish

Communication skills

Education

Bachelor’s degree preferred

Tools

Analytics tools

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

We are currently seeking a Manager, Fan Engagement (Mexican Music) on our team. The Manager will be responsible for providing qualitative fan insights of an artist ecosystem. This role requires a deep understanding of social media trends, community engagement, and content creation tailored to the unique culture of mexican music fans. The ideal candidate will have a proven track record of building and growing fan or genre accounts with significant followings and engagement. You will focus on building sustainable fan growth, deepening fan relationships, and creating connected digital ecosystems that support our artists and projects.

How you’ll CREATE:

• Fan Sentiment Monitoring and Social Listening: To be able to track conversations on social media towards artists on the genre on TikTok, Instagram, YouTube, Discord, Reddit and translate them into actionable strategies for fan engagement.
• Genre culture Engagement and fan network building: Build and maintain relations with Mexican music fans, and drive collections of artists, memes, and short-form subcultures for engagement and fostering community.
• Community Engagement and content ideation: Analyze existing artist fan communities to develop content strategies that resonate with fans and encourage engagement. Also, to develop ideas to maintain a steady flow of fan engaging content to drive new audiences to an artist project.
• Artist Analysis and Strategy: Monitor and analyze an artist network to understand their fandom, culture, drivers and be able to build an archetype to strategize upon.
• Fan Acquisition and customer journey: Help to design customer journeys, fan clubs, and VIP experiences to maximize engagement.
• Trend Monitoring: Stay updated on trends, tools, and best practices.
• Cross-Functional Collaboration: Working alongside marketing, A&R, e-commerce teams, and artist management to ensure strategy success.

Bring your VIBE:

• Experience: +3 years in digital marketing, community management, or CRM within the music or entertainment industry. Deep knowledge of viral trends, platform best practices (TikTok, Instagram, etc.), and direct-to-fan ecosystems.
• Skills: Strong understanding of social and blogging platforms (TikTok, Instagram, Discord, Reddit, vlogs, etc) and their respective algorithms and analytics tools. Strong data analytics and analysis skills.
• Creativity: Ability to ideate compelling ideas of shareable content that resonates with Mexican music fans and that connects with an artist audience.
• Community Insight: Deep knowledge of Mexican music culture, fan communities, and current trends, and be able to differentiate all those audiences.
• Analytical Ability: Proficiency in analyzing social media metrics and adjusting strategies accordingly.
• Networking: Experience in building and maintaining networks of fans to enhance content reach and engagement.
• Communication: Excellent written and verbal communication skills in English and Spanish (fluency on both expected).

Passion and Drive:

• Passion for staying on top of every new digital trend, meme, and platform.
• An unquenchable thirst for innovation, experimentation, and reinvention.
• Ability to deliver reporting and insights, feedback con fan engagement and strategy effectiveness through a variety of internal stakeholders.
• Ambitious, self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.
• Bachelor’s Degree is preferred.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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Job Category: Marketing, Streaming & Digital Media

Salary Range: $81,500.00 - $85,000.00