Manager, Digital Strategy, North America

Universal Music Group; Los Angeles (CA); On-site; USD 49,000 - 75,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and视觉覆盖

Mental health coverage

Fertility coverage

Wellbeing reimbursements

Student loan repayment assistance

Tuition reimbursement

401(k) with immediate vesting

UMG employer contributions

Job summary

Universal Music Group's Virgin Music Group in Hollywood, CA is seeking a Manager, Digital Strategy, North America to lead digital marketing partnerships and innovative campaigns for our artist roster. You will strategize with social platforms, manage cross-functional teams, develop decks for partners and internal stakeholders, and expand the network of digital partners across gaming and metaverse spaces.

A passion for music, strong analytics, and experience with analytics platforms will help

Qualifications

• Passion for music-focused social media, short form video and content marketing.
• Affinity and cultural fluency in video game and metaverse industries.
• Proficiency with Adobe Creative Cloud (After Effects, Photoshop, Premiere Pro, etc.).
• Proficiency with Office or iWork programs.
• Experience with audience and social media analytics platforms.
• Strong analytical ability and teamwork with initiative.
• Degree in a relevant field or equivalent experience.
• Music industry or artist relations experience.

Responsibilities

• Strategize, pitch and secure artist partnerships with social platforms for VMG roster.
• Strategize and project manage partnerships with platforms in video game and metaverse spaces.
• Expand Virgin Music Group’s partner network in digital spaces for artist collaboration.
• Ideate and execute digital promotions and contests for a diverse artist roster.
• Monitor social media trends to inform campaigns and opportunities.
• Collaborate with VMG departments to execute interactive strategies.
• Prepare campaign decks for internal and partner presentations.
• Liaise with third-party vendors for content creation and fan engagement.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Maintain relationships with artists, labels and management.
• Troubleshoot admin queries across social platforms.
• Use analytics to assess performance and identify opportunities.

Skills

Music social media

Metaverse familiarity

Adobe Creative Cloud

Office suite

Analytics platforms

Teamwork

Artist relations

Data analysis

Education

Degree in relevant field

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Virgin Music Group is currently seeking a Manager, Digital Strategy, North America based in our Hollywood, CA office. The Manager will join a collaborative global team and contribute by leading digital marketing partnership, promotion and innovation initiatives.

How You’ll CREATE:

• Strategize, pitch and secure artist partnership opportunities with social media platforms (TikTok, Meta, Snap, Discord, X, etc.) and digital content channels/outlets for the VMG roster and catalog.
• Strategize and project manage artist partnership opportunities with platforms in video game and metaverse spaces.
• Network and expand Virgin Music Group’s rolodex of innovative, forward thinking partners in digital spaces for artist collaboration opportunities.
• Ideate and execute digital promotions and contesting initiatives for a roster of artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• Collaborate with internal VMG departments (paid media, marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Maintain professional relationships with artists, label and management partners.
• Troubleshoot administrative and support queries across social media platforms.
• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.

Bring Your VIBE:

• Passion for music focused social media, short form video and content marketing.
• Affinity and cultural fluency in video game and metaverse industries.
• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relations experience

Perks Playlist:

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer:

This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English|Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$49,410 - $75,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.