Manager, Fan Engagement FONO

600 UMG Recordings Inc; Missouri; On-site; USD 82,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision

Fertility coverage

Wellbeing reimbursements

Student loan repayment

401(k) with immediate vesting

Paid time off

Parental leave

Job summary

Universal Music Group is seeking a Manager of Fan Engagement for Mexican music to deliver insights, grow the fan base, and build digital ecosystems for artists. You will monitor sentiment, nurture communities, and design engagement journeys to maximize long‑term loyalty.

You will work with marketing, A&R, e‑commerce, and artist management, applying trend insights and data analytics to craft resonant strategies across platforms and audiences.

Qualifications

• 3+ years in digital marketing, community management, or CRM in music/entertainment.
• Strong knowledge of viral trends and analytics across TikTok, Instagram, Discord, Reddit.
• Fluent in English and Spanish; excellent written and verbal communication.
• Bachelor’s Degree preferred.

Responsibilities

• Monitor fan sentiment and social listening across TikTok, Instagram, YouTube, Discord, and Reddit to convert conversations into actionable fan‑engagement strategies.
• Engage and nurture Mexican music fan communities, building relationships and curating memes.
• Analyze existing fan communities to develop resonant content strategies and ensure a steady flow of engaging content.
• Track and analyze artist networks to understand fandom dynamics and craft archetypes for planning.
• Design fan acquisition and journey initiatives, including fan clubs and VIP experiences.
• Stay current on industry trends, tools, and best practices and apply findings to improve engagement.
• Collaborate cross‑functionally with marketing, A&R, e‑commerce, and artist management to align strategies.

Skills

Digital marketing

Community management

Analytics

English & Spanish

Independent work

Education

Bachelor's Degree

Job description

Position Summary

We are Universal Music Group, and we are looking for a Manager of Fan Engagement (Mexican Music). This role focuses on delivering qualitative fan insights, building sustainable fan growth, and creating digital ecosystems that support our artists and projects in the Mexican music arena.

Key Responsibilities

• Monitor fan sentiment and conduct social listening across TikTok, Instagram, YouTube, Discord, and Reddit to convert conversations into actionable fan‑engagement strategies.
• Engage and nurture Mexican music fan communities, building relationships, curating memes, and fostering sub‑cultures that strengthen artist visibility.
• Analyze existing fan communities to develop resonant content strategies and ensure a steady flow of engaging content that attracts new audiences.
• Track and analyze artist networks to understand fandom dynamics and craft archetypes for strategic planning.
• Design fan acquisition and journey initiatives, including fan clubs and VIP experiences, to maximize long‑term engagement.
• Stay current on industry trends, tools, and best practices, and apply findings to improve engagement efforts.
• Collaborate cross‑functionally with marketing, A&R, e‑commerce, and artist management to align strategies and achieve shared goals.

Qualifications

• +3 years in digital marketing, community management, or CRM within the music or entertainment sector.
• Deep knowledge of viral trends, platform best practices and analytics for TikTok, Instagram, Discord, Reddit, and vlogging platforms.
• Strong analytical and data‑driven decision‑making skills.
• Creative ability to ideate shareable content that resonates with Mexican music fans.
• In‑depth understanding of Mexican music culture, fan communities, and current trends.
• Proficient in social‑media metrics, algorithmic insights, and strategy adjustment.
• Excellent written and verbal communication in English and Spanish (fluency required).
• Self‑starter, ambitious and capable of working independently in a team environment.
• Bachelor’s Degree preferred.

Benefits

• Comprehensive medical, dental, and vision coverage; 100% outpatient mental health coverage.
• Fertility coverage for eligible plan participants.
• Wellbeing reimbursements for fitness, spa, meal services, travel (up to $720/year).
• Student loan repayment assistance and tuition reimbursement.
• 401(k) plan with 100% immediate vesting on the first 5% of contributions plus an additional UMG match.
• Flexible paid time off, including 3‑week PTO for non‑exempt employees, 2‑week paid winter break, 10 company holidays, and summer Fridays.
• Generous paid parental leave for all parents.

Compensation

Job Category: Marketing, Streaming & Digital Media
Salary Range: $81,500.00 - $85,000.00 (base salary, potentially higher based on qualifications)

EEO Statement

Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.