Fan Engagement Manager - Mexican Music Communities

600 UMG Recordings Inc; Missouri; On-site; USD 82,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision

Fertility coverage

Wellbeing reimbursements

Student loan repayment

401(k) with immediate vesting

Paid time off

Parental leave

Job summary

Universal Music Group is seeking a Manager of Fan Engagement for Mexican music to deliver insights, grow the fan base, and build digital ecosystems for artists. You will monitor sentiment, nurture communities, and design engagement journeys to maximize long‑term loyalty.

You will work with marketing, A&R, e‑commerce, and artist management, applying trend insights and data analytics to craft resonant strategies across platforms and audiences.

Qualifications

• 3+ years in digital marketing, community management, or CRM in music/entertainment.
• Strong knowledge of viral trends and analytics across TikTok, Instagram, Discord, Reddit.
• Fluent in English and Spanish; excellent written and verbal communication.
• Bachelor’s Degree preferred.

Responsibilities

• Monitor fan sentiment and social listening across TikTok, Instagram, YouTube, Discord, and Reddit to convert conversations into actionable fan‑engagement strategies.
• Engage and nurture Mexican music fan communities, building relationships and curating memes.
• Analyze existing fan communities to develop resonant content strategies and ensure a steady flow of engaging content.
• Track and analyze artist networks to understand fandom dynamics and craft archetypes for planning.
• Design fan acquisition and journey initiatives, including fan clubs and VIP experiences.
• Stay current on industry trends, tools, and best practices and apply findings to improve engagement.
• Collaborate cross‑functionally with marketing, A&R, e‑commerce, and artist management to align strategies.

Skills

Digital marketing

Community management

Analytics

English & Spanish

Independent work

Education

Bachelor's Degree

Job description

Universal Music Group is seeking a Manager of Fan Engagement for Mexican music to deliver insights, grow the fan base, and build digital ecosystems for artists. You will monitor sentiment, nurture communities, and design engagement journeys to maximize long‑term loyalty.

You will work with marketing, A&R, e‑commerce, and artist management, applying trend insights and data analytics to craft resonant strategies across platforms and audiences.