Founding GTM

Supergood Systems, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Health benefits

Office in SF

Free lunch & snacks

Job summary

Supergood in San Francisco is seeking the first commercial hire to build the demand engine. You will run GTM experiments, test channels, and scale successful ones through automation, reporting to the CEO.

The role is in-office five days a week, with a hands-on, founder-led environment where creativity and execution drive growth.

Qualifications

• Proven ability to design and test GTM experiments.
• Ability to build scalable demand engines.
• Comfort using AI tools to automate outreach.

Responsibilities

• Build the demand engine and test channels.
• Scale successful channels via automation.
• Work with the CEO to define GTM strategy.

Tools

Semrush

Profound

Claude

Job description

A GTM hire who thinks and acts like an engineer.

Location: San Francisco, in office 5 days a week

Must be local to the Bay Area to interview.

Reports to: Alex Klarfeld, CEO and founder

Stage: Seed, 4 people

Supergood

APIs for software that doesn't have APIs.

We\'re 4 people, all engineers. You would be the first commercial hire.

Our customers are software companies building in antiquated industries: real estate, legal, healthcare, logistics, financial services. Our customers are highly engaged and really love the product.

Investors include Shine, SciFi (Max Levchin @ Affirm + Paypal), Mischief (Zach Perret @ Plaid), and Background Capital.

The founder / CEO, Alex, does all of the go-to-market today.

The job

We have a handful of GTM experiments running, some working better than others. Nobody\'s job is to keep running them or to invent new ones, so every new opportunity still traces back to Alex personally.

Your job is to build the demand engine. Test channels until enough of them work, then scale the ones that do, through automation or by hiring people. If you succeed, we can generate leads reliably without it depending on any one person.

This role is intentionally unstructured. There\'s no playbook to inherit, no required channel mix, and no process waiting for you. Qualified meetings on the calendar every week is the goal. How you get there is your call, and working out the how is most of the job.

Things worth trying

Building a target list and figuring out how to get a warm intro to everyone on it. Events. Newsletters. Outbound. SEO and AEO. Partnerships with workflow platforms. Product-led signups.

Nothing is prescribed and nothing is off the table. The channels that might end up working are the ones you prove out, not necessarily the ones we have running today.

What we\'re looking for

Creative strategy and execution, both. You come in curious about which customers Supergood should go after and why. You form a real view, then you build the thing that reaches them. Tools and automation mechanics are teachable to anyone with a base level of technical and AI understanding. Creativity paired with the willingness to execute on it isn\'t.

Technical understanding, vibe-coder grade. You build with AI. You understand how APIs and integrations work. You don\'t need to write production code. You do need to implement your own ideas without waiting on an engineer, and you need to actually do it.

AI-native operating. You use agents and LLM tooling to do the work of a team five times your size. This is table stakes.

You create structure where there isn\'t any. You come up with the process, build the process, the tracking, the cadence, and will run through walls to do it.

Tools

You'll have Supergood, Semrush, Profound, Claude, and pretty much whatever else. If you need something we don\'t have, buy it.

We care about what you build with the stack, not which logos are in it.

Nice, not required

Good at technical content writing. If that\'s not you, being organized enough that Alex can fill the gaps works too.

Good with customers. Onboarding them without Alex, answering technical questions live.

Eventually running qualification calls on your own.

What you don\'t need

Enterprise closing experience. A background in our customers\' industries. Management experience. The ability to write production code.

If you\'re strong on the four things above and light on everything here,

You\'d rather be handed a problem than a process.

You get more satisfaction from a system that works than from a number that looks good.

You want to be early enough that your fingerprints are on how the whole function gets built.

You're comfortable being the only person here who does what you do.

How we work

Players over Referees. You build and create rather than critique and analyze.

Run Through Walls. Building a company often means doing things that no one has done before. You are gritty and are able to power through difficult problems to get things done.

Ownership. We are currently only 4 people, soon to be 5. You instinctively take on problems that you point out or notice.

Ship, then iterate. Get something out there first, then iterate on it once it\'s live.

Comp and logistics

Competitive base and meaningful early-stage equity. No commission, on purpose. We want the right meetings, not the most meetings.

Medical, dental, and vision. Daily lunch, coffee, and snacks. Tons of energy drinks and coffee.

In our own office in San Francisco, in person five days a week. Office is near the ballpark and Caltrain.

• What you think Supergood sells, and who feels the pain most acutely.
• Two ICP hypotheses you\'d test, and how you\'d reach each one.
• What you\'d do in your first 30 days.

The ICP section is the part we read most closely.

Equal opportunity

Supergood is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.