Manager, Event Marketing

Eagleview; United States; Remote; USD 77,000 - 97,000; Full time

Job summary

EagleView seeks a Manager, Event Marketing in Government Marketing to lead the event strategy across trade shows, customer events, conferences, booth activations and offsite experiences, driving engagement and pipeline.

Reporting to the Director of Marketing, you will own the portfolio from budgeting through execution, manage team members and vendors, collaborate with Sales, Product, Customer Success and Partnerships, and travel as needed.

Qualifications

• 5+ years in B2B event marketing or related role
• Proven ability to lead large-scale events
• Strong budgeting, forecasting, and ROI analysis
• Experience coordinating cross-functional teams
• Willingness to travel for key events

Responsibilities

• Develop annual event strategy and calendar
• Manage event portfolio budgeting and optimization
• Lead planning and execution for trade shows and events
• Oversee vendor relationships and contracts
• Set KPIs with Sales/Marketing and report ROI

Skills

Event marketing leadership

B2B events

Budget management

Vendor negotiation

Cross-functional collaboration

Project management

Communication skills

Travel readiness

Education

Bachelor's degree in Marketing/Business

Tools

Microsoft Office

CRM software

Job description

The Manager, Event Marketing in Government Marketing leads Eagleview’s event marketing strategy and execution across trade shows, customer events, user conferences, booth activations, and offsite experiences. This role ensures every event strengthens Eagleview’s brand, creates meaningful customer engagement, and contributes to sales pipeline and business growth.

Reporting to the Director of Marketing, the Manager, Event Marketing owns the event portfolio from strategy and budgeting through execution, measurement, and optimization. The role manages Events Marketing team members and contractors and works closely with Sales, Marketing, Product, Customer Success, Partnerships, and external vendors to deliver high-quality, business-focused event experiences.

This is a full-time, remote role with a salary range of $77,000 - $97,000, bonus eligible.

Event Strategy and Portfolio Management

• Develop Eagleview’s annual event strategy and calendar, aligning investments with business priorities, audiences, sales goals, and brand objectives.
• Assess trade shows, customer events, conferences, sponsorships, and offsites for audience fit, business impact, and cost.
• Create engaging event experiences and partner with Sales and Marketing on goals, target accounts, messaging, meetings, and follow-up.

Event Planning and Execution

• Lead planning and execution for major trade shows, customer events, conferences, booth activations, and offsites.
• Oversee logistics, including venues, vendors, contracts, travel, production, registration, staffing, onsite operations, and contingency plans.
• Direct Events Marketing team members and contractors, ensuring clear priorities and consistent, on-brand experiences.
• Travel as needed to oversee key events.

Budget, Vendor, and Project Management

• Own event budgets, forecasting, tracking, reconciliation, and investment recommendations.
• Manage vendor relationships and negotiate contracts, ensuring quality, timelines, and costs meet expectations.
• Maintain project plans, timelines, run-of-show documents, staffing plans, and stakeholder communications.
• Identify opportunities to improve processes, scale programs, and maximize the impact of event investments.

Measurement and Optimization

• Set event KPIs with Sales and Marketing, including engagement, meetings, leads, pipeline, revenue, and ROI.
• Deliver clear post-event reports and recommendations that connect event performance to business outcomes.
• Use performance insights to refine event strategy, improve future experiences, and optimize budget allocation.
• Other duties as assigned.
• Bachelor’s degree in marketing, Communications, Hospitality, Business, or a related field—or equivalent experience.
• 5+ years of experience in B2B event marketing, event management, field marketing, experiential marketing, or a related role; trade show experience required.
• Proven ability to lead complex events from planning through execution and post-event analysis, including large-scale events and executive roundtables.
• Strong budget management skills, including forecasting, vendor negotiation, expense tracking, and ROI analysis.
• Ability to connect event programs to sales pipeline, brand objectives, and broader marketing goals.
• Excellent project management, communication, and organizational skills, with strong attention to detail and the ability to manage competing priorities, deadlines, and budgets.
• Effective collaborator and relationship builder who can lead cross-functional teams, manage or mentor event staff, and work independently when needed.
• Creative, results-focused, and comfortable working in a fast-paced environment with geographically distributed teams.
• Proficient in Microsoft Office and able to learn new tools and processes quickly.
• Willingness to travel for key events.

Preferred

• CMP or CTSM certification.

Core Competencies

The successful candidate will demonstrate strength in the following competencies as well as foundational competencies which can be found here:

• Strategic Insight - Connects work to business strategy and impact.
• Executive Presence & Influence - Communicates confidently to influence key stakeholders.
• Constructive Conflict Resolution - Addresses conflict directly and productively.
• Leadership Courage & Candor - Provides honest feedback and addresses issues directly.
• Operational Discipline - Sets clear goals and tracks performance.
• Organizational Navigation - Navigates the organization to advance priorities.
• Team Effectiveness & Cohesion - Builds collaborative, high-performing teams.