MANAGER EMAIL MARKETING AND SUPPORTER ENGAGEMENT

CARE; Atlanta (GA); On-site; USD 81,000 - 113,000; Full time

Job summary

CARE is seeking a highly skilled marketing professional to lead the Marketing department's email marketing, supporter engagement, marketing automation, and lifecycle communications strategy. The role will build a data-driven program that strengthens supporter relationships and moves audiences from awareness to advocacy, giving, and long-term engagement.

It requires hands-on expertise in email marketing, automation, analytics, and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field or equivalent experience.
• 4–7+ years in email marketing, lifecycle marketing, digital engagement, or marketing automation; hands-on with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Experience managing email and text marketing programs; understanding supporter journeys, lifecycle marketing, and stewardship communications; segmentation, personalization, testing, and automation; familiarity with Quorum or similar platforms; AI tools for marketing workflows; strong analytical/problem-solving skills.

Responsibilities

• Lead and optimize CARE News and Marketing/Advocacy email communications; build and deploy campaigns in Salesforce Marketing Cloud; collaborate with content teams to develop supporter communications; implement strategies that deepen engagement.
• Develop and manage lifecycle communications; refine welcome journeys and stewardship programs; create segmented engagement pathways; support advocacy participation, first-time giving, recurring giving, and long-term engagement.
• Build and optimize automated journeys in Salesforce Marketing Cloud; support text marketing; use Quorum to support advocacy communications; improve automation, workflows, and cross-channel engagement.
• Lead A/B testing; monitor engagement and conversion metrics; develop performance recommendations; evaluate AI-powered solutions and emerging best practices.

Skills

Email Marketing

Lifecycle Marketing

Marketing Automation

Data Analytics

Cross-functional Collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Quorum

Job description

Work Location: US - Atlanta, GA

Type of Post: Not Applicable

Other Possible Location: US - Washington, DC

Funding: APPROVED

Expected Travel: up to 10%

Language Requirement: English

Employee Duration: Full-Time

Pay Range Details

$81,083.95 - $113,112.11 Annually USA Grade F

• Starting salaries are based on various factors, including candidate experience, education, knowledge, skills, and the cost of labor where the job is based. Salaries listed only apply to jobs based in the US.

Who We Are

As a global leader, CARE is shaping the future of the humanitarian and development sector. Each year, we deliver support and services to millions of people globally. We do this by focusing on our mission and vision, and the values of equality and excellence that guide our organization. We seek dedicated individuals who align with our mission and are passionate about making it a reality by collaborating with others, embracing learning and innovation, and delivering results.

What We Are Looking For

At CARE, we value diversely talented people who can bring different experiences and perspectives to our organization. We know that not all applicants will have every skill and qualification. We encourage everyone who meets the minimum required qualifications to apply. Having one or more of the preferred qualifications will strengthen an application. But, even if you are earlier in your career or followed a non-traditional educational or professional path, we hope you will consider a career at CARE.

MANAGER EMAIL MARKETING AND SUPPORTER ENGAGEMENT

Job Location(s): US - Atlanta, GA

Job Summary

CARE is seeking a highly skilled marketing professional to lead the Marketing department's email marketing, supporter engagement, marketing automation, and lifecycle communications strategy. Building on CARE News, the welcome series, Advocacy communications, and other existing engagement efforts, this role will develop a more integrated, data-driven program that strengthens supporter relationships and moves audiences from awareness to advocacy, giving, and long-term engagement. The Manager will serve as Marketing's lead for email strategy and execution while helping the organization maximize Salesforce Marketing Cloud, Quorum, SMS, marketing automation, and emerging technologies to improve supporter experiences and results. This hands-on role requires expertise in email marketing, automation, audience engagement, testing and optimization, analytics, and cross-functional collaboration, with a focus on using AI and automation to improve performance and supporter journeys. Location: Wherever CARE operates in the USA.

Responsibilities

Lead Email Marketing & Supporter Engagement Programs

• Lead and optimize CARE News and Marketing and Advocacy email communications; build and deploy campaigns in Salesforce Marketing Cloud; partner with content teams to develop supporter communications; implement strategies that deepen supporter engagement and relationships.

Build and Optimize Supporter Journeys

• Develop and manage lifecycle communications; refine welcome journeys and stewardship programs; create segmented engagement pathways; support advocacy participation, first-time giving, recurring giving, and long-term engagement.

Manage Marketing Automation, Text Marketing & Engagement Platforms

• Build and optimize automated journeys in Salesforce Marketing Cloud; support text marketing; use Quorum to support advocacy communications; improve automation, workflows, and cross-channel engagement.

Drive Testing, Reporting & Innovation

• Lead A/B testing; monitor engagement and conversion metrics; develop performance recommendations; evaluate AI-powered solutions and emerging best practices.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field, or an equivalent combination of education and work experience.
• 4–7+ years of experience in email marketing, lifecycle marketing, digital engagement, or marketing automation; strong hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio); experience managing email and text marketing programs; understanding of supporter journeys, lifecycle marketing, and stewardship communications; experience with segmentation, personalization, testing, and marketing automation; familiarity with Quorum or similar advocacy platforms; working knowledge of AI tools for marketing workflows; strong analytical and problem‑solving skills; ability to collaborate across multiple teams and manage competing priorities.

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or related certifications).
• Experience in nonprofit, fundraising, advocacy, or mission-driven organizations; familiarity with donor conversion, recurring giving, advocacy engagement, and supporter stewardship; experience working with CRM, digital marketing, and web teams; experience using AI-enabled tools for marketing optimization and content development.

CARE is an Equal Opportunity employer. We provide equal employment opportunities to all employees and qualified applicants for employment without regard to race, color, sex, religion, ancestry, national origin, age, disability, marital status, or veteran status, or any other characteristics protected under applicable law.

Starting salaries are based on internal equity, candidate experience, and the cost of labor where the job is based. Salaries listed only apply to jobs based in the US.