Manager - DTC Conversion Rate Optimization, MS NOW

SmartRecruiters, Inc.; New York, Northern (NY, KY); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts and perks

Job summary

VERSANT Media in New York is seeking a Manager of Conversion Rate Optimization to own the growth of MS NOW’s direct-to-consumer subscription. You will maintain, test, and optimize web and in-app funnels to drive activation, retention, and revenue.

The role requires hands-on experience with testing platforms and subscription management tools, plus strong collaboration with Product, Biz Ops, Finance, Legal, and Customer Success to ship effective experiments.

Qualifications

• 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability.
• Experience with a DTC digital or app-based business.
• Hands-on experience with testing platforms.
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus.
• Analytical mindset with a bias for action and experimentation.
• Strong project management and communication skills.

Responsibilities

• Maintain packaging, pricing, and promotional offers across web and app.
• Manage day-to-day operations and partnership with the subscription management platform.
• Manage SKUs and pricing for in-app purchases.
• Execute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel.
• Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results.
• Manage and prioritize requests to product to support package page updates and testing roadmap.
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers.
• Manage the creative development process for purchase path testing.
• Partner with Analytics to establish conversion and testing reporting requirements.
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth.
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences.

Skills

Subscriber growth

Conversion rate optimization

Monetization

A/B testing

Analytical mindset

Project management

Communication skills

Tools

A/B testing platforms

Piano

Job description

• Full-time
• Business Segment: MS NOW
• Compensation: USD 115,000 - USD 130,000 - yearly

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

Reporting to the Director, DTC Subscriber Growth, the Manager of Conversion Rate Optimization will join a growing team responsible for the adoption and growth of MS NOW’s new Membership subscription. This role will be tasked with maintaining, testing, and optimizing the direct-to-consumer conversion funnels on web and in-app to support subscription and revenue growth.

The ideal candidate has experience with subscription management and testing platforms, has designed, deployed and optimized testing roadmaps, and can mobilize cross-functional teams needed to support. Prior experience launching and building test and experimentation tools and capabilities strongly preferred.

Responsibilities:

• Maintain packaging, pricing, and promotional offers across web and app
• Manage day-to-day operations and partnership with the subscription management platform
• Manage SKUs and pricing for in-app purchases
• Execute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
• Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results
• Manage and prioritize requests to product to support package page updates and testing roadmap
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
• Manage the creative development process for purchase path testing
• Partner with Analytics to establish conversion and testing reporting requirements
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences

Qualifications

• 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability
• Experience with a DTC digital or app-based business
• Hands-on experience with testing platforms
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus
• Analytical mindset with a bias for action and experimentation
• Strong project management and communication skills

Additional Job Requirements:

• Must be willing to work in New York, NY.
• Must have unrestricted work authorization to work in the United States.

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts andperks.

Salary Range:$115,000 - $130,000, bonus eligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail] .

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.