Manager, Digital Performance & Optimization

Assurant, Inc.; Northern (KY); Hybrid; USD 104,000 - 173,000; Full time

Benefits offered by this job

Remote work

Career development

Job summary

Assurant, Inc. seeks a Manager, Digital Performance & Optimization to lead measurement, analysis, and optimization of critical digital experiences across our global business.

This data-driven leader partners with Marketing, Product, UX, CX, Technology, Analytics, and Operations to turn insights into growth and improved customer journeys. In this high-visibility role, you will build executive dashboards, define attribution models, and guide optimization initiatives that impact acquisition,

Qualifications

• Bachelor's degree or equivalent combination of education and professional experience.
• 8+ years in digital analytics, CRO, attribution or related disciplines.
• Experience supporting eCommerce or consumer-facing digital experiences.
• Expert knowledge of GA4, Tableau, Power BI, Looker, tag management and A/B testing tools.
• Ability to translate data into compelling business recommendations for senior leaders.
• Experience collaborating across Product, UX, Marketing, Technology, and Analytics functions.

Responsibilities

• Lead Digital Performance Strategy across priority digital platforms and customer journeys.
• Identify friction points and opportunities to improve customer experiences.
• Develop a holistic view of digital performance across the lifecycle (acquisition to renewal).
• Deliver actionable insights with executive dashboards and reporting.
• Translate complex data into concise recommendations for decisions.
• Identify trends related to conversion, engagement, and retention.
• Drive optimization and experimentation with cross-functional teams.
• Lead conversion analysis, funnel diagnostics, and journey reviews.
• Develop measurement frameworks and attribution models.
• Define KPI frameworks, reporting methodologies, and governance.

Skills

CRO

Digital analytics

Attribution

Funnel analysis

Customer journey analytics

Stakeholder collaboration

Education

Bachelor's degree

Tools

GA4

Tableau

Power BI

Looker

Tag management

Job description

At Assurant, we're transforming the way customers engage across digital channels. We're seeking a Manager, Digital Performance & Optimization to lead the measurement, analysis, and optimization of critical digital experiences across our global business. This is an opportunity for a data-driven digital leader who thrives on turning complex analytics into business growth, customer experience improvements, and measurable results. In this highly visible role, you will partner with cross collaborative teams across Marketing, Product, UX, CX, Technology, Analytics, and Operations to identify opportunities, improve digital journeys, and influence strategic decisions through actionable insights. If you are passionate about digital analytics, conversion optimization, customer experience, and creating data-backed strategies that drive business outcomes, we'd love to hear from you.

What will be my duties and responsibilities in this job?

• Lead Digital Performance Strategy Monitor and analyze performance across priority digital platforms, websites, portals, and customer journeys.
• Identify friction points, content gaps, conversion barriers, and opportunities to improve customer experiences.
• Develop a holistic view of digital performance throughout the entire customer lifecycle, including acquisition, onboarding, claims, servicing, retention, and renewal.
• Deliver Actionable Insights Build executive-level dashboards and reporting solutions that connect digital activity to business outcomes.
• Translate complex data into concise recommendations that influence decision-making.
• Identify trends and opportunities related to conversion, engagement, customer self-service, retention, and operational efficiency.
• Drive Optimization & Experimentation Partner with Marketing, UX, Product, and Technology teams to prioritize enhancements and testing opportunities.
• Lead conversion analysis, funnel diagnostics, customer journey reviews, and optimization initiatives.
• Develop measurement frameworks and attribution models to better understand the impact of content, campaigns, and digital experiences.
• Establish Best Practices & Governance Help define KPI frameworks, measurement standards, reporting methodologies, and digital performance best practices.
• Ensure performance insights are embedded within planning, prioritization, and roadmap discussions.
• Share knowledge and build capabilities across global and regional teams.
• Lead a High-Performing Team Manage and mentor a team of Marketing Analysts.
• Foster a culture of continuous improvement, analytical rigor, and customer-focused decision making.

What are the requirements needed for this position?

• Bachelor's degree or equivalent combination of education and professional experience.
• A minimum of 8 years of experience in digital analytics, conversion rate optimization (CRO), digital performance, attribution, or related disciplines.
• Strong experience supporting eCommerce or consumer-facing digital experiences.
• Expert-level knowledge of: Google Analytics 4 (GA4) Tableau, Power BI, or Looker Tag management platforms Experimentation and A/B testing tools Deep understanding of conversion optimization, funnel analysis, digital attribution, and customer journey analytics.
• Ability to translate complex data into compelling business recommendations for senior leaders.
• Experience collaborating across Product, UX, Marketing, Technology, and Analytics functions.

What other skills/experience would be helpful to have?

• Experience within insurance, telecom, connected services, or other high-volume digital environments.
• Background in marketing operations, digital strategy, or marketing enablement.

Pay Range

• #LI-Remote #AssurantProudKS Pay Range: $103,800.00 - $173,300.00
• Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.
• If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com. For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video. Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

We work with the world’s top brands to make smart devices simpler. Vehicles last longer. Homes more secure. Problems easier to solve. And we volunteer in communities all over the globe to help the world become a greener, better place. We come from a variety of countries, cultures, and backgrounds. But we’re united by our enduring values of common sense, common decency, uncommon thinking, and uncommon results. So connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive.