Manager, Digital Merchandising (Soma)

Soma; Fort Myers (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

KnitWell Group's Soma brand in Fort Myers, FL is seeking a Digital Merchandising professional to drive online sales by optimizing category presentation, taxonomy, and site experience to maximize conversion and AOV.

The role partners with cross-functional teams to set category strategies and budgets, analyzes Google Analytics data, and implements pricing, search, and promotional tactics to hit sales and profit goals. A Bachelor’s degree and 5+ years in online merchandising are required.

Qualifications

• Bachelor’s degree required.
• 5+ years of online marketing/merchandising experience required.
• Proficient in Microsoft Office programs: Excel, Word, Outlook, Power Point.
• Must be deadline driven with strong sense of urgency.
• Experience cross-functionally to drive results.
• Strong communication, organization, time management and analytical/problem solving skills.

Responsibilities

• Owns and is accountable for all categories within Digital.
• Manages site & presentation of merchandise assortment, taxonomy and alignment to goals.
• Recommends pricing strategies to drive category business goals.
• Oversees site search & filter programs for accurate product results.
• Analyzes online competitor merchandising, promotions, UX and taxonomy.
• Uses customer feedback, ratings, reviews and analytics to optimize site performance.
• Provides GA analytics and trends to Merchandising and Planning teams to steer strategy.
• Collaborates with Site Experience to hit sales goals and budgets.

Skills

Online merchandising

Cross-functional collaboration

Analytical skills

Communication skills

Time management

Education

Bachelor’s degree

Tools

Microsoft Excel

Microsoft Word

Microsoft Outlook

PowerPoint

Job description

About us Inspired by our customers who appreciate fashion as much as function, Soma is an intimate apparel brand that embraces a passion for comfort and confidence by offering beautiful, innovative solutions. At Soma, every day is a chance to make women feel more empowered. Join the movement. Bring your talents and discover opportunities, support, and growth.

POSITION OBJECTIVE

This position is responsible for driving conversion and sales through the online merchandising strategies for all categories. Partner with Cross Functional Key stakeholders to drive the product offering and enable the site experience to drive business results.

FUNCTIONAL RESPONSIBILITIES

Owns and is accountable for all categories within Digital. Manages site & presentation of merchandise assortment, product categorization and taxonomy all to maximize conversion, sales, and drive higher AOV. Recommends the right pricing strategies to drive the assigned category business goals. Oversees the site search & filter programs to ensure accurate and complete product results. Reviews and analyzes online competitor site merchandising, promotional execution and tactics, user experience, product representation and taxonomy. Reports findings and provides appropriate counterstrategies when appropriate to Key Stakeholders to with recommendations to drive performance. Leverages feedback from all available resources: customer service, customer feedback reporting, product ratings and reviews, social media, and utilize the information to optimize the site and improve site metrics. Provides Google Analytics and Trends to the Merchandising and Planning Teams to develop and execute Digital Assortment. Keeps abreast of market trends, consumer trends, competition, customer service issues, and eCommerce technology and dynamics. Partners with Site Experience team to drive strategies for assigned categories to hit sales goals. Partners with Cross Functional Key Stakeholders to set category strategies and budgets to achieve Sales, Profit and Turn goals; and digital KPI’s (Conversion; AOV, etc.) Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

QUALIFICATIONS

Bachelor’s degree required 5+ years of online marketing/merchandising experience required Proficient in Microsoft Office programs: Microsoft Excel, Word, Outlook, Power Point Must be deadline driven and operate with strong sense of urgency Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast- paced office environment Experience working cross-functionally to drive results Possess the desire, ability and knowledge to ensure that our merchandising initiatives are the most current, help identify merchandising needs and/or development opportunities to align with our overall ecommerce strategies Ability to produce on-time quality deliverables in a deadline driven environment while balancing multiple priorities Excellent communication, organization, time management and analytical/problem solving skills are required, along with a high degree of flexibility Strong analytical and technical skills Assertive and adaptable in a fast-paced environment; Ability to balance working on several tasks at a time #LI-CS4

Location

Corporate FAS Distribution Services - Fort Myers, FL 33928

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful. Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.