Manager - Digital Media

Weekday AI; Palo Alto (CA); Híbrido; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Weekday is seeking a digital communications specialist to manage social media and email outreach for a merged organization. You will coordinate content across Facebook, LinkedIn, Twitter, Instagram, and YouTube, crafting engaging copy for researchers, students, industry partners, and the public.

You’ll design campaigns, test subject lines, create templates with Canva/Adobe Creative Suite, and collaborate with freelancers to deliver timely, on-brand communications for events and programs.

Formación

• Experience with email marketing platforms such as Mailchimp/Emma/Constant Contact.
• Skilled in social media publishing and monitoring tools.
• Experience in higher education, research, or tech sectors preferred.

Responsabilidades

• Oversee daily social media content on Facebook, LinkedIn, Twitter, and Instagram.
• Design and run campaigns for events and programs.
• Collaborate with freelance social media specialists on projects.
• Upload event videos to YouTube.
• Create and send 1–4 weekly email newsletters using Emma.
• Craft copy for researchers, students, industry partners, and the public.
• Refresh brand-aligned email templates and branding after merger.
• Produce multimedia content with Canva or Adobe Creative Suite.

Conocimientos

Digital media

Social media

Educación

Bachelor’s degree

Herramientas

Mailchimp

Constant Contact

Emma

Brandwatch

Khoros

Sprout Social

Canva

Adobe Creative Suite

Descripción del empleo

This role is for one of the Weekday’s clients

Min Experience: 3 years

Location: Stanford, CA (Hybrid)

JobType: full-time

Requirements

Responsibilities:

• Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.
• Design and implement social media campaigns to highlight events, new programs, and special announcements.
• Collaborate with freelance social media campaign specialists on special projects and weekly assignments.
• Upload event videos to YouTube.
• Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.
• Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.
• Design email templates and graphics consistent with brand standards.
• Perform A/B testing to enhance subject lines, content, and optimal sending times.
• Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.
• Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.

Skills:

• Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms.
• Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social.
• Experience or familiarity with communications within higher education, research, or technology sectors is preferred.

Education & Experience:

• Bachelor’s degree plus a minimum of three years’ relevant experience in digital media or communications, or an equivalent combination of education and experience.

Must-have skills

Digital media

Social media

Good-to-have skills

A/B testing