Manager - Digital Media

Weekday AI; Palo Alto (CA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Weekday AI is seeking a digital media professional to join its team in Stanford, CA (Hybrid). You will oversee daily content planning, creation, and publication across major social platforms for the company's clients.

You will design campaigns, manage email newsletters, collaborate with freelancers, and produce multimedia content, ensuring branding and audience targets are met.

Qualifications

• Bachelor’s degree with at least three years in digital media or communications.
• Experience with email marketing tools and campaigns.
• Proven ability to manage social media across multiple platforms.
• Familiarity with higher education, research, or technology sectors preferred.

Responsibilities

• Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.
• Design and implement social media campaigns to highlight events, new programs, and announcements.
• Collaborate with freelance social media campaign specialists on projects and weekly assignments.
• Upload event videos to YouTube.
• Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.
• Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.
• Design email templates and graphics consistent with brand standards.
• Perform A/B testing to enhance subject lines, content, and optimal sending times.
• Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.
• Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.

Skills

Email marketing tools

Social media publishing

Brand monitoring

Education

Bachelor's degree + 3 years in digital media or communications

Tools

Emma

Mailchimp

Constant Contact

Brandwatch

Khoros

Sprout Social

Job description

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Stanford, CA (Hybrid)

JobType: full-time

Requirements

Responsibilities

• Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.
• Design and implement social media campaigns to highlight events, new programs, and special announcements.
• Collaborate with freelance social media campaign specialists on special projects and weekly assignments.
• Upload event videos to YouTube.
• Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.
• Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.
• Design email templates and graphics consistent with brand standards.
• Perform A/B testing to enhance subject lines, content, and optimal sending times.
• Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.
• Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.

Skills

• Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms.
• Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social.
• Experience or familiarity with communications within higher education, research, or technology sectors is preferred.

Education & Experience

• Bachelor’s degree plus a minimum of three years’ relevant experience in digital media or communications, or an equivalent combination of education and experience.

Must-have skills

• Digital media
• Social media

Good-to-have skills

• A/B testing