Artist Growth & Digital Marketing Manager

River House Artists; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) matching

Health benefits

Paid time off

Job summary

River House Artists in Nashville, TN seeks a Manager, Digital Marketing and Artist Development to lead strategy and execution across digital platforms, driving artist growth through innovative marketing and content strategies. Collaborate with artists, managers, and label teams to roll out campaigns from ideation to release, while aligning with River House's creative goals.

The ideal candidate has 3–5 years in digital marketing within music, strong copywriting, project management, and a passion

Qualifications

• 3–5 years of digital marketing experience, preferably in music/entertainment.
• Strong written and verbal communication and copywriting skills.
• Excellent organizational and multitasking abilities to manage multiple campaigns.
• Creative thinker who thrives in a fast-paced, collaborative environment.
• Passionate about music, technology, and fan culture.

Responsibilities

• Support the Marketing Director with executing innovative digital marketing campaigns and completing detailed administrative tasks for the artist roster.
• Lead strategy and execution of digital marketing campaigns across the artist roster in collaboration with the Marketing Director.
• Partner with artists, managers, and label teams to design cohesive digital strategies that amplify each artist’s voice.
• Oversee campaigns from concept through release, managing timelines and creative assets.
• Brainstorm and direct social content strategies across platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Supervise day-to-day content publishing and fan engagement, maintaining a consistent brand voice.
• Plan and direct content shoots and coordinate production logistics as needed.
• Develop community-driven fan initiatives and support event/activation planning.
• Analyze campaign performance and provide actionable optimization recommendations.
• Stay current on digital trends and emerging technologies to identify growth opportunities.
• Work periodic nights and weekends for events and content captures.

Skills

Digital marketing

Content strategy

Project management

Copywriting

Analytics

Tools

Canva

Adobe Creative Suite

CapCut

Meta Business Suite

YouTube Creator Studio

TikTok Studio

Job description

River House Artists in Nashville, TN seeks a Manager, Digital Marketing and Artist Development to lead strategy and execution across digital platforms, driving artist growth through innovative marketing and content strategies. Collaborate with artists, managers, and label teams to roll out campaigns from ideation to release, while aligning with River House's creative goals.

The ideal candidate has 3–5 years in digital marketing within music, strong copywriting, project management, and a passion