Manager, Database Marketing

Hard Rock International; Rockford (IL); On-site; USD 80,000 - 117,000; Full time

Job summary

Hard Rock Casino Rockford is seeking a data analyst to support Direct Marketing by gathering data and providing actionable insights to guide strategic decisions.

You will create and modify queries, manage lists for vendors, develop reports, and ensure data quality across multiple databases while collaborating with IT and operations.

Qualifications

• SQL Server Management Studio/Query tools experience required.
• Microsoft Excel (intermediate to advanced).
• Tableau or similar data visualization software preferred.
• Bally’s CMP, EBS, Kiosk and BI tools experience preferred.

Responsibilities

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; act as a mentor to team members.
• Develop and maintain database segmentation models.
• Create and modify database queries to extract data for direct marketing programs.
• Prepare, manage and distribute direct marketing reports.

Skills

SQL

Excel

Tableau

BI Tools

Education

Associate Degree

Bachelor’s Degree

Tools

SQL Server Management Studio

Excel

Word

Access

PowerPoint

Tableau

BI Tool

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

POSITION SUMMARY

The incumbent in this position is responsible for providing technical and organizational support for all Direct Marketing efforts including but not limited to the gathering data and providing actionable insights to help guide strategic decisions, the creation and execution of queries to extract data for direct marketing programs and the preparation of data for direct marketing vendors.

ESSENTIAL FUNCTIONS

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
• Responsible for the ongoing development and maintenance of database segmentation models.
• Accurately create and modify existing database queries to extract data for direct marketing programs.
• Manipulate and sort lists in preparation for direct marketing vendors.
• Create, manage and distribute direct marketing reports.
• Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists.
• Research and recommend effective direct marketing approaches.
• Assist with NCOA and other data hygiene efforts.
• Supports all operational department needs, helping to identify and implement process improvements.
• Serves as a training resource on analytic programming tools and methods.
• Coordinate system testing with IT.
• Investigates and solves data quality issues.
• Prepares ad-hoc analysis upon request.
• Maintains professional relations with vendors and guests.
• Attend and participate in off property functions and events as assigned.
• Attend and participate in meetings, completing follow-up as assigned.
• Communicates effectively with all levels of the operation.
• Proactively identifies issues and concerns to management.
• Other duties as assigned.

NON-ESSENTIAL JOB FUNCTIONS

• Attend seminars when needed.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS

• Associate or Bachelor’s Degree Preferred.

ADDITIONAL REQUIREMENTS

• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Board.
• Must successfully pass background check.
• Prior experience in the Gaming industry preferred.
• Must be twenty-one (21) years of age.
• Must be able to work holidays and weekends, as well as flexible shifts.
• Prior experience opening new properties/outlets strongly preferred.

KNOWLEDGE OF

• SQL Server Management Studio/Query tools required (intermediate to advanced skills required).
• Microsoft Excel (intermediate to advanced skills required).
• Microsoft Word, Access, and Powerpoint.
• Tableau or similar data visualization software preferred.
• Bally’s CMP, EBS, Kiosk and BI Tool experience preferred.
• Sound interpersonal judgment and decision-making skills.

ABILITY TO

• Pay attention to detail and possess strong, organizational skills.
• Maintain a high level of discretion, maturity, and professionalism.
• Maintain positive, can- do attitude and strong work ethic.
• Work independently and think analytically with the ability to conduct research, data analysis and resolve complex problems
• Communicate effectively, both written and verbally.
• Multi-task and perform effectively in a challenging fast paced environment.
• Define problems, collect data, establish facts, and draw valid conclusions.
• Communicate effectively with subordinates, coworkers and management.
• Be flexible to work varying shifts and time schedules as needed.
• Interpret and explain policies and procedures.
• Obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations.
• Ability to maintain confidentiality, understanding the potential impact on the department.

The above information on this description has been designed to indicate the general nature and level of work performed by team members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of team members assigned to this job.

The Team Member understands that employment with the Company is at-will and that no express and/or implied contract of employment exists unless it is in writing and signed by the Department Head.

The Team Member further understands that conditions may require the Company to modify this Job Description and that the Company reserves the right to exercise its discretion to make such changes.

EMPLOYMENT & EEO

Hard Rock Casino Rockford is an equal opportunity employer and does not discriminate because of race, color, religion, sex (including gender identity, sexual orientation, or pregnancy), national origin, age, disability, or genetic information.

Any job posting or information about careers at Hard Rock Casino Rockford is from 815 Entertainment dba Hard Rock Casino Rockford and you will work for 815 Entertainment as your prospective employer. This means your application is submitted to and reviewed solely by this location, who will make any hiring decisions. If hired, 815 Entertainment dba Hard Rock Casino Rockford will be your employer and is alone responsible for any employment related matters.

PAY RANGE

Pay Range: $80,000 - $117,000/

COMPANY CULTURE & BACKGROUND

Be Iconic represents the roots of our culture. The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America. The Tribe established Seminole Gaming in 1979, when it opened the first high-stakes bingo hall in the United States. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007—the first transaction of its kind by a Native American tribe. Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop® venues in over 74 countries. With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business. With the largest global footprint in the hospitality industry for over 50 years, our number-one job is to bring fun and excitement to our team members and our guests!