Manager, Data & Technology

Adelphi Group; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media in Atlanta is seeking a Senior Analytics Leader to drive business insights for client campaigns. You will work with planning and investment teams to develop measurement plans, build compelling narratives from data, and mentor junior analysts across cross-functional projects.

The role requires leadership in data-driven advertising, strong communication, and the ability to train others while navigating ambiguous environments.

Qualifications

• Industry data landscape: 1st/3rd party data, data lakes, clean rooms.
• Experience with media measurement, ROI development and budgeting.
• Audience-based marketing and data-driven advertising.

Responsibilities

• Build deep understanding of client’s strategic issues and competitive position.
• Participate in measurement plan development and execution.
• Ensure timely follow-through on scheduled and ad hoc deliverables.
• Generate actionable insights with sophisticated analytic techniques.
• Lead, mentor and train analysts.
• Present reports and POVs to clients by phone and in person.
• Contribute to audience identification and exploration processes.
• Design tests to measure incremental media impact.
• Manage cross-functional day-to-day tasks and priorities.
• Provide methodological support to direct reports and agency teams.
• Partner with planning and investment on budget setting and plan optimization.
• Recruit new talent; guide career growth for direct reports.
• Stay updated on industry trends through research and events.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Problem solving

Leadership & client relations

Communication & presentation

Training & coaching

Ambiguity handling

Emerging advertising tech

Education

Bachelor's degree

3-4 years analytics experience

Job description

Agency:

Omnicom Media

Job Function:

Consulting

Job Subfunction:

Technology Consulting

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.

• Participate in the measurement plan development and execution

• Ensure timely follow through on all scheduled and ad hoc deliverables

• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques

• Lead, mentor and train analysts

• Present reports, POVs and other materials to clients on a regular basis over the phone and in person

• Contribute to the consumer segmentation and audience identification/exploration processes.

• Design tests to measure the incremental impact of media on business outcomes.

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

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Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Recruit new talent

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

• Expertise in audience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

• Comfortable working in ambiguous situations

• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
  

$90,000-110,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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