Manager, Business Analytics

Hearts & Science; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science is seeking a Business Analytics professional in New York to drive advanced data analysis and actionable insights for our clients. You will collaborate with planning and investment teams to shape strategies and measure impact on campaigns.

The role emphasizes storytelling with data, exposure to audience segmentation, and the ability to translate complex analytics into clear client recommendations. On-site collaboration is expected in a fast-paced agency setting.

Qualifications

• University degree required.
• 3–5 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable.

Responsibilities

• Build deep understanding of client issues, initiatives and competitive position.
• Deliver clear, actionable insights and narratives from analytics.
• Develop and execute measurement plans.
• Present reports, POVs, and materials to clients regularly.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure incremental impact of media on outcomes.
• Identify opportunities to improve processes.

Skills

Marketing analytics

Excel

PowerPoint

Integrated marketing

Audience-based marketing

Data storytelling

Communication

Project management

Leadership

Statistical analysis

Education

Bachelor’s degree or higher

Tools

Excel

PowerPoint

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Present reports, POVs and other materials on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.

Internal Facing Responsibilities

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Intermediate level skills with excel and powerpoint
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Good to have experience with statistical analysis (familiar with linear regression, data visualization)
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education And Experience

• A university degree and 3-5 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$50,000 - $95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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$50,000 - $95,000