Manager, Data Insights

Utah SHRM; Alexandria (VA); Hybrid; USD 125,000 - 145,000; Full time

Job summary

Utah SHRM is seeking a Manager of Data Insights to lead initiatives in customer analytics and intelligence. This role involves overseeing customer analytics, including segmentation and predictive modeling, to inform business priorities.

The position follows a hybrid work schedule, requiring three days in-office and two days remote. Candidates should have 8+ years of experience, expertise in analytical tools like Power BI and Tableau, and strong communication skills.

Qualifications

• 8+ years of experience in customer analytics or data insights with expertise in customer segmentation.
• Ability to translate complex analytical findings into clear insights for non-technical audiences.
• Excellent verbal and written communication skills.

Responsibilities

• Identify trends, risks, and opportunities within customer data.
• Develop business intelligence solutions for stakeholders.
• Partner with internal teams for strategic insights.

Skills

Customer segmentation

Attribution modeling

Predictive modeling

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Analytics, or Computer Science

Graduate certificates in analytics or reporting

Tools

Power BI

Tableau

SQL

Alteryx

Python

Job description

Location: Alexandria, VA
Compensation: $125,000 to $145,000 per year

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Manager of Data Insights – Customer Analytics

Summary: Manager of Data Insights to lead customer analytics and intelligence initiatives across the organization. The role oversees traditional customer analytics, including segmentation, attribution, predictive modeling, and digital analytics, while monitoring customer trends and informing business priorities.

Work Environment

This position follows a hybrid work schedule, requiring in-office presence three days per week and remote work two days per week. Core work hours will be…

Responsibilities

• Proactively identify trends, risks, and opportunities within customer data to inform business priorities. Utilize AI‑assisted and generative BI platforms (e.g., LLM‑based solutions) to support analysis.
• Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights, and take action. Manage audience segmentation and data accessibility.
• Partner with internal teams to offer strategic insights, review and translate findings, make actionable recommendations, and measure program success.
• Ensure responsible, governed, and transparent use of AI in analytics workflows, maintaining accuracy and integrity of AI‑generated outputs.
• Lead support for analytics tools including Customer Journey Analytics, Adobe Launch, Google Analytics, and Google Tag Manager, including access management.
• Package and communicate trends and insights to key stakeholders, including senior leadership, in a timely and effective manner.

Requirements

• 8+ years of experience in customer analytics, data insights, or a related field with demonstrated expertise in customer segmentation, attribution modeling, and predictive modeling.
• Proven ability to translate complex analytical findings into clear business insights for non‑technical audiences.
• Excellent verbal and written communication skills; ability to interact effectively with colleagues and stakeholders.
• Knowledge of data governance frameworks and analytics best practices. Proficiency in data analysis tools and software (e.g., Power BI, Tableau, SQL, Alteryx, Python).
• Bachelor’s degree in Marketing, Analytics, Computer Science, or a comparable field. Additional graduate certificates in analytics or reporting are preferred.
• Microsoft Certified: Power BI Data Analyst or Tableau Desktop Certified is preferred.

Equal Opportunity Employment

SHRM is an equal opportunity employer. We embrace and celebrate diversity, equity, and inclusion, fostering an environment where all employees feel respected, valued, and empowered.