Manager, Data and Analysis

Publicis Groupe ANZ; Chicago (IL); On-site; USD 88,540 - 127,155; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Paid time off

Job summary

Publicis Groupe in Chicago is seeking a Manager to lead a team of analysts and deliver data-driven recommendations to drive client goals across brand campaigns, acquisition, site optimization, and testing strategies.

You will mentor Analysts and Senior Analysts, present insights to clients, stay ahead of industry trends, and collaborate with internal partners to optimize marketing programs using analytics, CRM, and AI-enabled ideation.

Qualifications

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company.
• Experience managing a team.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience using website analytics and CRM platforms (e.g. Google Analytics, Adobe Analytics, Salesforce, etc.) to measure customer behavior, evaluate marketing performance, build reporting and dashboards, and generate insights that drive business decisions.
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four‑year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast‑paced and deadline‑driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Providing and presenting strategic data-driven recommendations across channels to improve client decision‑making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Monitoring and analyzing website and CRM performance across acquisition, conversion, and retention metrics; translate findings into actionable recommendations for campaign optimization, customer experience improvements, and business growth

Skills

Team management

Analytical thinking

Problem solving

Strategic thinking

Communication

Education

Bachelor's degree or higher

Advanced degree is a plus

Tools

Google Analytics

Adobe Analytics

Salesforce

DMPs

Data visualization tools

Job description

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Manager – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross‑functional success. Sound like you? Read on.

Responsibilities

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Providing and presenting strategic data-driven recommendations across channels to improve client decision‑making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Monitoring and analyzing website and CRM performance across acquisition, conversion, and retention metrics; translate findings into actionable recommendations for campaign optimization, customer experience improvements, and business growth

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem-solving skills
• Experience using website analytics and CRM platforms (e.g. Google Analytics, Adobe Analytics, Salesforce, etc.) to measure customer behavior, evaluate marketing performance, build reporting and dashboards, and generate insights that drive business decisions
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four‑year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast‑paced and deadline‑driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits & Compensation

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $88,540.00 - USD $127,155.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.

EEO & Equal Opportunity

All your information will be kept confidential according to EEO guidelines.