Manager, Data Activation

The Walt Disney Company; Santa Monica (CA); On-site; USD 113,000 - 153,000; Full time

Job summary

The Walt Disney Company seeks a Manager, Data Activation to join their Audience Modeling and Data Science team. This role involves leading data strategy initiatives, collaborating cross-functionally to drive audience targeting and campaign success, and mentoring analytics staff. Candidates should possess a strong background in data analytics and advertising, ready to facilitate impactful, data-driven solutions across platforms.

Benefits

Medical benefits

Financial benefits

Long-term incentives

Qualifications

• 5+ years of experience in cross-platform data-driven ad business.
• 2+ years of experience mentoring analysts or leading a team.
• Excellent organizational and multitasking skills.

Responsibilities

• Lead and develop a team of Data Activation Analysts.
• Present campaign insights to stakeholders.
• Develop actionable campaign strategies.

Skills

Data analysis

Team leadership

Ad targeting

Strategic planning

Interpersonal communication

Education

B.A./B.S. in a quantitative field

Tools

Salesforce DMP

Adobe Audience Manager

Oracle BlueKai

Job description

Manager, Data Activation

Apply Now Apply Later Job ID 10121869 Location Santa Monica, California, United States Business Disney Advertising Date postedMay 22, 2025

Job Summary:

Supporting the Disney Advertising organization within Entertainment and Sports, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:

• Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
• Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
• Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition

Job Summary:

We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Audience Modeling and Data Science team as a Manager, Data Activation. In this role, you will be responsible for coordinating between the Audience Modeling and Data Science team and various Disney Advertising teams, developing strategic sales related data plans across platforms. You will have a strong knowledge of the media landscape across social, digital, and linear with a deep understanding of how data can be leveraged to drive better results through improved ad targeting.

Responsibilities and Duties of the Role:

• Lead and develop a team of Data Activation Analysts
• Work closely with teams from ad solutions, ad sales research, data platform, and client & brand solutions to ensure best in class innovative opportunities are brought to our agency and client partners
• Present capabilities and campaign insights to both external and internal partners
• Develop actionable campaign strategies on behalf of the sales team and clients
• Communicate directly with internal stakeholders as well as advertisers regarding campaign goals, planning, and define KPIs for success
• Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the Audience Model and Data Science team in order to drive the conception and prioritization of data capabilities, while balancing overall revenue driving opportunities.
• Help drive monetization of data capabilities to support revenue goals and objectives
• Provide education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue
• Develop case studies from prior campaigns to share with internal partners and inform future campaigns
• Assist with creation of decks and other promotional materials

Required Education, Experience/Skills/Training:

• B.A./B.S. in a quantitative field of study
• 5+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
• 2+ years of experience mentoring analysts, on-boarding new team members, or leading a team
• Excel at juggling multiple projects, staying organized and prioritizing deadlines
• Seasoned in managing timelines, delivery, dependencies, communication across teams
• Great communication and teamwork skills
• Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle BlueKai or other DMPs a plus
• Experience with data onboarding a plus
• Self-motivated with the ability to work independently

#DisneyAdvertising

The hiring range for this position is $113,800 - $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Advertising:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC , which is part of a business we call Disney Advertising .

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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