Manager, Customer Insights

CVS Health Corporation; Pennsylvania; Hybrid; USD 54,000 - 159,000; Full time

Job summary

CVS Health Corporation is seeking an experienced research professional to uncover customer attitudes across the retail pharmacy business. You will plan actionable studies, synthesize insights, and collaborate with business partners to drive informed decisions.

Responsibilities include developing research plans, coordinating suppliers, and translating findings into concise stories. A Bachelor’s degree and at least 5 years of qualitative/quantitative research experience are required.

Qualifications

• 5+ years of experience designing, planning, analyzing and executing qualitative and/or quantitative customer research across methodologies.
• Strong analytical skills and ability to balance priorities across multiple projects.

Responsibilities

• Collaboratively develop research plans with input from teams and manage timelines and costs.
• Contribute insights to reduce risk of business decisions and support cross-functional initiatives.
• Coordinate external suppliers on design, execution, and analysis to deliver actionable results.

Skills

Qualitative research

Quantitative research

Research planning

Project management

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

AI-Powered Synthetic Research

Focus Groups

Syndicated data

Survey design

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

In this role, you are primarily responsible for uncovering and synthesizing customer attitudes and perceptions related to various aspects of the retail pharmacy business. You may also be responsible for 'owning' insights for specific parts of the business and customer (ex. Immunizations, OTC medication, etc.).

You will work with business partners to understand objectives and context. Then, you will help plan actionable, insightful, timely, and cost-effective studies to uncover the relevant customer truths, and partner with research suppliers to execute the work. Learning plans may include a variety of methodologies and data sources (e.g., custom quant surveys, AI-Powered Synthetic Research (Agentic Twins), focus groups, ongoing trackers, syndicated data synthesis, reviewing historical documents, etc.). Upon completion of research, you will synthesize the insights into concise summaries and actionable story.

Responsibilities

• Collaboratively develop research plans to address needs of project and brand teams with input from supervisor. Successful research project management; development of and adherence to timelines and cost targets.
• Use your understanding of the pharmacy consumer to actively participate in multifunctional team discussions and initiatives, identifying opportunities for teams to act on those insights and reduce the risk of business decision making.
• Coordinate multiple external suppliers on design alternatives, executional conflicts, and analytical options, and provide actionable results and effective business judgment and decisions.
• Identify and promote innovative market research processes or opportunities in new research methodologies, resource allocations (time, money), and effective research plan problem solving.
• Seek to learn and master new consumer research methodologies from outside suppliers, from Senior Manager, and from research consultants. Participate in collaborative problem solving.

Required Qualifications

• 5+ years of experience helping to design, plan, analyze and execute successful qualitative and/or quantitative customer research across a variety of methodologies that meets business partner objectives.
• Demonstration of strong analytical skills and ability to balance priorities and efforts across multiple projects at once.

Preferred Qualifications

• Related experience in Retail, Pharmacy or CPG industry
• Be proactive and a self-starter when approaching your work
• Have a high attention to detail
• Have strong project management skills
• Be comfortable with a fast-paced, deadline-oriented environment
• Be adaptive to real-time change in strategy and scope, and able to pivot accordingly
• Have strong written and verbal communication skills

Education

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$54,300.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/22/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.