Manager, Customer Insights

CVS Pharmacy; Arkansas; On-site; USD 54,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a seasoned customer insights professional to uncover attitudes and perceptions across the retail pharmacy business. You will plan actionable studies, synthesize insights into concise stories, and partner with suppliers to execute work, with responsibilities to manage timelines and budgets.

Join a team focused on shaping health experiences and driving evidence-based decisions in a fast-paced environment.

Qualifications

• 5+ years designing, planning, analyzing and executing mixed-method customer research.
• Strong analytical skills and ability to balance multiple projects.
• Experience in retail, pharmacy or CPG industry preferred.

Responsibilities

• Collaboratively develop research plans with input from project teams.
• Contribute to cross-functional discussions to translate insights into actions.
• Coordinate external suppliers on design options and analyses.
• Identify innovative market research methods and optimize resources.
• Learn new methodologies from senior staff and researchers.

Skills

Qualitative research

Quantitative research

Research planning

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

AI-Powered Synthetic Research

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselvesaccountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

In this role, you are primarily responsible for uncovering and synthesizing customer attitudes and perceptions related to various aspects of the retail pharmacy business. You may also be responsible for ‘owning’ insights for specific parts of the business and customer (ex. Immunizations, OTC medication, etc.)

You will work with business partners to understand objectives and context. Then, you will help plan actionable, insightful, timely, and cost-effective studies to uncover the relevant customer truths, and partner with research suppliers to execute the work. Learning plans may include a variety of methodologies and data sources (e.g., custom quant surveys, AI-Powered Synthetic Research (Agentic Twins), focus groups, ongoing trackers, syndicated data synthesis, reviewing historical documents, etc.). Upon completion of research, you will synthesize the insights into concise summaries and actionable story.

Responsibilities:

• Collaboratively develop research plans to address needs of project and brand teams with input from supervisor. Successful research project management; development of and adherence to timelines and cost targets.
• Use your understanding of the pharmacy consumer to actively participate in multifunctional team discussions and initiatives, identifying opportunities for teams to act on those insights and reduce the risk of business decision making.
• Coordinate multiple external suppliers on design alternatives, executional conflicts, and analytical options, and provide actionable results and effective business judgment and decisions.
• Identify and promote innovative market research processes or opportunities in new research methodologies, resource allocations (time, money), and effective research plan problem solving.
• Seek to learn and master new consumer research methodologies from outside suppliers, from Senior Manager, and from research consultants. Participate in collaborative problem solving.

Required Qualifications

• 5+ years of experience helping to design, plan, analyze and execute successful qualitative and/or quantitative customer research across a variety of methodologies that meets business partner objectives.
• Demonstration of strong analytical skills and ability to balance priorities and efforts across multiple projects at once.

Preferred Qualifications

• Related experience in Retail, Pharmacy or CPG industry
• Be proactive and a self-starter when approaching your work
• Have a high attention to detail
• Have strong project management skills
• Be comfortable with a fast-paced, deadline-oriented environment
• Be adaptive to real-time change in strategy and scope, and able to pivot accordingly
• Have strong written and verbal communication skills

Education

Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required.

Anticipated Weekly Hours

40

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselvesaccountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

In this role, you are primarily responsible for uncovering and synthesizing customer attitudes and perceptions related to various aspects of the retail pharmacy business. You may also be responsible for ‘owning’ insights for specific parts of the business and customer (ex. Immunizations, OTC medication, etc.)

You will work with business partners to understand objectives and context. Then, you will help plan actionable, insightful, timely, and cost-effective studies to uncover the relevant customer truths, and partner with research suppliers to execute the work. Learning plans may include a variety of methodologies and data sources (e.g., custom quant surveys, AI-Powered Synthetic Research (Agentic Twins), focus groups, ongoing trackers, syndicated data synthesis, reviewing historical documents, etc.). Upon completion of research, you will synthesize the insights into concise summaries and actionable story.

Responsibilities:

• Collaboratively develop research plans to address needs of project and brand teams with input from supervisor. Successful research project management; development of and adherence to timelines and cost targets.
• Use your understanding of the pharmacy consumer to actively participate in multifunctional team discussions and initiatives, identifying opportunities for teams to act on those insights and reduce the risk of business decision making.
• Coordinate multiple external suppliers on design alternatives, executional conflicts, and analytical options, and provide actionable results and effective business judgment and decisions.
• Identify and promote innovative market research processes or opportunities in new research methodologies, resource allocations (time, money), and effective research plan problem solving.
• Seek to learn and master new consumer research methodologies from outside suppliers, from Senior Manager, and from research consultants. Participate in collaborative problem solving.

Required Qualifications

• 5+ years of experience helping to design, plan, analyze and execute successful qualitative and/or quantitative customer research across a variety of methodologies that meets business partner objectives.
• Demonstration of strong analytical skills and ability to balance priorities and efforts across multiple projects at once.

Preferred Qualifications

• Related experience in Retail, Pharmacy or CPG industry
• Be proactive and a self-starter when approaching your work
• Have a high attention to detail
• Have strong project management skills
• Be comfortable with a fast-paced, deadline-oriented environment
• Be adaptive to real-time change in strategy and scope, and able to pivot accordingly
• Have strong written and verbal communication skills

Education

Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$54,300.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments .

We anticipate the application window for this opening will close on: 10/22/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

If you are a CVS Health colleague, please log into Workday through ColleagueZone.

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CVS Health® and its businesses lead the way to drive affordability, improve access and preserve choice in how people pay for care, receive care and stay healthy. With a wide range of career areas, you can be a part of our purpose-driven team.

Our workforce is dedicated and talented – more than 300,000 colleagues strong – focused on a bold vision to reimagine health care and our passion to make a difference. We unite around making health and care better for colleagues by striving to provide innovative and inclusive benefits for colleagues and their families.

We reflect the consumers we serve and recognize that having diverse teams fosters a workplace where every colleague feels welcomed, valued, respected and heard. There is a place of opportunity for all here and for everyone to be extraordinary.