Manager, Customer Analytics (Remote)

Belk; Charlotte (NC); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Manager of Customer Analytics to lead a dynamic team focused on delivering actionable insights through data analysis. This role involves managing customer behavior analytics, predictive modeling, and web analytics to drive strategic decisions. The successful candidate will collaborate with marketing to enhance customer engagement and retention strategies while ensuring the team is equipped with the skills needed for success. Join a forward-thinking company that values data-driven decision-making and fosters a culture of continuous improvement and innovation.

Qualifications

• 2-5 years in exploratory data analysis and inferential statistics.
• Retail experience preferred with transactional analytics experience.

Responsibilities

• Define and communicate KPIs for consumer segments and customer behavior.
• Lead strategies to maximize customer retention and acquisition.

Skills

SQL

Predictive Analytics

Customer Behavior Analytics

Web Analytics

Data Visualization

Education

Bachelor's Degree in Marketing

Master's Degree in Statistics

Tools

Tableau

Alteryx

SAS

Cognos

Job description

The role of Manager Customer Analytics is to manage the customer analytics team, including web analytics, customer behavior analytics, predictive analytics, and sales analytics. The role requires a deep understanding of information analysis and the ability to deliver data insights from various sources, with a focus on providing actionable recommendations aligned with business objectives. The manager will generate, distribute, and present reports across the organization, keeping department heads and senior management informed about sales, website performance, and customer satisfaction. Additionally, the manager will advance predictive analytics capabilities by guiding analysts in implementing models for product recommendations, offers, and customer engagement strategies.

Essential Functions

1. Define, measure, and communicate KPIs for the consumer segment, providing insights on customer behavior, product and content performance, site conversion, testing, and campaign effectiveness, ensuring alignment with business needs.
2. Lead development of strategies to maximize customer retention, increase share of wallet, and acquire profitable new customers, collaborating with Marketing to optimize email, direct mail, and site merchandising efforts, including testing and developing new contact strategies.
3. Provide thought leadership on measurement and testing practices for in-store and e-commerce channels, segmentation methodologies, customer profiling, and predictive modeling. Develop segmentation strategies to differentiate customers by value and needs.
4. Prioritize analytics requests and efforts, proactively identifying areas where analytics can add the most value.
5. Drive the execution of multiple projects, lead process improvements within analytics, and challenge existing processes as needed.
6. Supervise and develop team members, fostering growth and skill enhancement.
7. Required for All Jobs
8. Perform other duties as assigned.
9. Comply with all policies and standards.

Qualifications

Education

• Bachelor's Degree in Marketing, Statistics, Industrial Engineering, Economics, or related field.
• Master's Degree preferred in Statistics, Information Systems, Industrial Engineering, Economics, or related field.

Work Experience

• 2-5 years in exploratory data analysis and inferential statistics.
• Retail experience preferred.
• Transactional analytics experience required.
• 2-5 years using SQL or similar for data retrieval and merging from multiple sources.
• 1-3 years experience with BI tools (e.g., Tableau, Alteryx, SAS, Cognos) to create reports.

Knowledge, Skills & Abilities

Proficiency in SQL and statistical packages such as SAS.

Additional Information

Belkcareers.com is committed to accessibility and equal opportunity employment, providing accommodations for individuals with disabilities and ensuring a workplace free from discrimination based on various protected categories.