Manager, Culture Comms

We Are Social; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

We Are Social is seeking a Manager, Culture Comms to lead audience-centric social execution and trend-spotting for diverse clients. The role requires ownership of delivery in a fast-paced environment and a passion for how brands interact with fans across platforms.

You will shape social strategies, build audience profiles, and partner with internal teams to craft best-in-class content that stays ahead of culture. This is a dynamic, energetic position within a global creative agency.

Qualifications

• 3+ years experience in a social media focused role.
• Serial social media user with understanding of key platforms.
• Deeply passionate about culture, trends, fandoms and communities.
• Creative brief and content planning experience.
• Confident research capabilities.
• Strong organizational skills.
• Ability to interface with clients across contexts.
• Effective communication skills.

Responsibilities

• Develop and execute social strategies across platforms to build audience engagement.
• Create and manage social content plans, calendars and channel strategies for campaigns.
• Lead social audits and research dives to inform strategy with R&I teams.
• Identify and vet strategic creator partnerships aligned with audience subcultures.
• Collaborate with creative teams to ensure social-first concepts and executions.
• Guide brands on reactive content opportunities and real-time cultural moments.

Skills

Social media experience

Trend spotting

Audience insight

Content planning

Research skills

Organization skills

Client communication

Communication skills

Job description

THE ROLE

We Are Social is looking for a Manager, Culture Comms who is passionate about social media. The role will serve as the primary engine for audience-centric social execution and strategic trend-spotting for our clients. You should be able to react quickly in a fast paced environment, taking ownership of delivering our best work. You should be truly passionate about social media, what trends are shaping it, what best practice looks like and how brands and fans are changing the landscape.

WE ARE

A creative agency powered by social connections. That means we thrive on what's trending and creating campaigns that get people buzzing. We call it \"Ideas Worth Talking About,\" and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald's, Adidas, Universal Studios, and YouTube.

WHY YOU'LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we're great on AUX


• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more


• You best believe we know how to celebrate our wins. And our losses (it's how we learn)


• From carbon offsets to community kitchens, we're passionate about making a difference


• Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively


• Not interested in just following trends - you want to create them


• A self-starter, who'll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it's a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you'll guide brands by staying ahead of social trends and cultural moments. In return, you'll join a global agency dedicated to generating buzzworthy ideas for some of the world's leading brands.

What You'll Do

• A \"chronically online\" mindset with an obsessive understanding of TikTok, Reels, X, and emerging platforms


• Develop distinct audience personas and algorithmic profiles to ensure content is hyper-targeted and reaches the intended communities


• Work side by side with our internal and client team to develop and execute social strategies, helping to create best-in-class content to establish the brand as an industry leading account on key platforms


• Build, manage, execute and social content plans, channel strategies and calendars across always-on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc)


• Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative concepts


• Partner with Creative teams to build community management playbooks and ensure all creative ideas are \"social-first\" and executed to perfection


• Have a thorough understanding of the brand compass and the social strategy and how it plays out in your day-to-day role


• Lead tactical creative briefs by channel, audience and content pillar in partnership with Strategy team


• Serve as the go-to internal source for emerging trends that spark high-impact creative thinking


• Understand the ins-and-outs of channel updates and form POVs to share implications for internal and external partners


• Regularly guide a variety of brands on reactive content opportunities and create rationale for clients


• Lead a social media audits and research deepdives in partnership with R&I teams


• Confidently be the \"voice of Gen Z\" to clients and internal teams


• Stay ahead of AI tools and trends and leverage features to supercharge workflow, synthesize research and iterate on strategic frameworks, insights and audience personas

Requirements For This Role

• 3+ years experience in a Social Media focused role


• Serial social media user who can show a deep understanding of key platforms


• Deeply passionate about culture, trends, fandoms and communities


• Creative brief and content planning experience


• Confident research capabilities


• Strong organizational skills


• Ability to interface with clients across contexts


• Effective communication skills

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let's do cool stuff together.

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf