Analyst

We Are Social; Miami (FL); On-site; USD 60,000 - 75,000; Full time

Job summary

We Are Social in Miami seeks a data-driven Analyst to translate social metrics into actionable insights. You will monitor trends across platforms, inform strategic recommendations, and help guide clients with data-backed decisions.

The role emphasizes collaboration with cross-functional teams, developing measurement frameworks, and using AI-enabled analysis to enhance campaigns. A passion for social media and strong storytelling with data will help you identify opportunities for brands.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, statistics, or related field.
• Up to 3 years of experience in social media analytics.
• Strong proficiency with Brandwatch, Sprinklr, Hootsuite, GA.
• Ability to translate data into actionable insights and present findings clearly.

Responsibilities

• Monitor and analyze social media performance to identify trends and optimization opportunities.
• Develop and implement measurement frameworks with defined KPIs and success metrics.
• Incorporate AI to support data analysis, research, and insights mining.
• Create insightful reports and presentations to communicate performance to clients.
• Stay updated on social media trends, algorithms, and best practices.
• Collaborate with cross-functional teams to integrate insights into marketing strategies.
• Interpret complex data sets to inform business decisions.
• Identify patterns and generate actionable insights for campaigns.
• Create detailed reports and visualizations communicating key findings to stakeholders.

Skills

Analytical thinking

Communication skills

Data analytics

Performance metrics

Education

Bachelor's degree in Marketing, Communications, Statistics, or related field

Tools

Brandwatch

Sprinklr

Hootsuite

Google Analytics

Job description

THE ROLE

We Are Social is looking for a data-driven Analyst who has their finger on the pulse of social trends. You will leverage analytics to inform strategies, identify emerging opportunities, and guide clients in making data-backed decisions. You should be passionate about social media and excel at translating data into actionable insights.

THE ROLE

We Are Social is looking for a data-driven Analyst who has their finger on the pulse of social trends. You will leverage analytics to inform strategies, identify emerging opportunities, and guide clients in making data-backed decisions. You should be passionate about social media and excel at translating data into actionable insights.

WE ARE

A creative agency powered by social connections. That means we thrive on what's trending and creating campaigns that get people buzzing. We call it "Ideas Worth Talking About," and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like Adidas, Cadillac, Visa and more.

WHY YOU'LL LOVE IT HERE

• We like to laugh, we live for celeb gossip
• Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it's how we learn).
• From carbon offsets to community kitchens, we're passionate about making a difference.

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends - you want to create them
• A self-starter, who'll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it's a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you'll guide brands by staying ahead of social trends and cultural moments. In return, you'll join a global agency dedicated to generating buzzworthy ideas for some of the world's leading brands.

What You'll Do

• Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
• Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
• Incorporate artificial intelligence in support of core functions, data analysis and visualization, research and insights mining
• Create insightful reports and presentations that clearly communicate social media performance and insights to clients
• Stay up-to-date on social media trends, algorithms and best practices
• Collaborate with cross-functional teams to integrate social media insights into broader marketing strategies
• Interpret complex data sets to inform business decisions
• Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
• Create detailed reports and visualizations that communicate key findings to stakeholders
• Connect diverse cultural references to uncover "intelligence" that highlights meaningful, non-obvious opportunities for brand growth

Requirements

• Up to 3 years of experience in social media analytics
• Bachelor's degree in Marketing, Communications, Statistics, or a related field
• Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
• Expertise in social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
• Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
• A strong command of data analytics and content performance metrics
• Excellent problem-solving skills and be able to translate data into clear, actionable insights
• Effective communication and collaboration skills

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work. Let's do cool stuff together. We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf