Manager, Culture Comms

We-Are-Social; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

We Are Social in Los Angeles is seeking a Manager, Culture Comms to drive audience-centric social execution and strategic trend-spotting for clients. You will own fast-paced delivery and push for brand buzz through engaging social campaigns.

Deep understanding of social audiences, trends, and culture is essential, with responsibility for community management and reactive content opportunities. This role offers a dynamic, globally connected environment.

Qualifications

• 3+ years experience in a Social Media focused role.
• Deep understanding of what resonates with social audiences.
• Ability to create and execute social strategies across platforms.
• Experience with creator partnerships and community management.

Responsibilities

• Develop and execute social strategies across key platforms.
• Build audience personas and algorithmic profiles for targeted content.
• Lead channel-specific creative briefs with Strategy team.
• Identify strategic creator partnerships aligned with subcultures.
• Guide brands with social-first ideas and reactive content opportunities.
• Lead social media audits and research deep-dives with R&I teams.

Skills

Social media strategy

Content planning

Trend spotting

Client interfacing

Communication skills

Job description

THE ROLE

We Are Social is looking for a Manager, Culture Comms who is passionate about social media. The role will serve as the primary engine for audience-centric social execution and strategic trend-spotting for our clients. You should be able to react quickly in a fast paced environment, taking ownership of delivering our best work. You should be truly passionate about social media, what trends are shaping it, what best practice looks like and how brands and fans are changing the landscape.

WE ARE

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
• From carbon offsets to community kitchens, we’re passionate about making a difference
• Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

WHAT YOU’LL DO

• A "chronically online" mindset with an obsessive understanding of TikTok, Reels, X, and emerging platforms
• Develop distinct audience personas and algorithmic profiles to ensure content is hyper-targeted and reaches the intended communities
• Work side by side with our internal and client team to develop and execute social strategies, helping to create best-in-class content to establish the brand as an industry leading account on key platforms
• Build, manage, execute and social content plans, channel strategies and calendars across always-on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc)
• Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative concepts
• Partner with Creative teams to build community management playbooks and ensure all creative ideas are "social-first" and executed to perfection
• Have a thorough understanding of the brand compass and the social strategy and how it plays out in your day-to-day role
• Lead tactical creative briefs by channel, audience and content pillar in partnership with Strategy team
• Serve as the go-to internal source for emerging trends that spark high-impact creative thinking
• Understand the ins-and-outs of channel updates and form POVs to share implications for internal and external partners
• Regularly guide a variety of brands on reactive content opportunities and create rationale for clients
• Lead a social media audits and research deepdives in partnership with R&I teams
• Confidently be the “voice of Gen Z” to clients and internal teams
• Stay ahead of AI tools and trends and leverage features to supercharge workflow, synthesize research and iterate on strategic frameworks, insights and audience personas

REQUIREMENTS FOR THIS ROLE

• 3+ years experience in a Social Media focused role
• Serial social media user who can show a deep understanding of key platforms
• Deeply passionate about culture, trends, fandoms and communities
• Creative brief and content planning experience
• Confident research capabilities
• Strong organizational skills
• Ability to interface with clients across contexts
• Effective communication skills

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf