Manager, Creative Sync – Short Form & Digital Partnerships

Universal Music Group; Santa Monica (CA); On-site; USD 81,000 - 96,000; Full time

Job summary

Universal Music Group is seeking a Manager for Creative Sync focusing on short-form content across platforms like TikTok and YouTube Shorts. The candidate will lead strategies for music placements and foster relationships within the industry, making an impact in digital storytelling while driving innovative marketing efforts.

Benefits

100% coverage for out-patient mental health services

Wellbeing reimbursements (up to $720/year)

Lifetime fertility support allowance of $30,000

Student Loan Repayment Assistance

Flexible Paid Time Off for exempt employees

Qualifications

• 3–5 years of experience in sync licensing, digital music marketing, or content partnerships.
• Strong understanding of short-form video culture and trends.
• Creative, strategic thinker with a passion for storytelling.

Responsibilities

• Pitch frontline and catalog music for short-form content across platforms.
• Build and maintain relationships with digital/social teams at streaming services.
• Stay ahead of digital trends and creator behavior to inform pitching strategy.

Skills

Digital music marketing

Sync licensing

Creative pitching

Trend analysis

Job description

Join to apply for the Manager, Creative Sync – Short Form & Digital Partnerships role at Universal Music Group

15 hours ago Be among the first 25 applicants

Join to apply for the Manager, Creative Sync – Short Form & Digital Partnerships role at Universal Music Group

Get AI-powered advice on this job and more exclusive features.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How You'll LEAD

We are seeking a strategic and detail-oriented Manager, Creative Sync – Short Form & Digital Partnerships to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on proactively pitching our artists’ music into content created by studios, streamers, and production companies while also reacting to cultural moments where our music is already being used by fans and creators, especially in film/TV-style edits.

The ideal candidate has a background in sync or digital music marketing, strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space.

Department: Creative Sync Licensing / Interscope Capitol

Reports to: SVP, Head of Creative Sync Licensing

How You'll CREATE

• Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats.
• Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.).
• Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns.
• Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content.
• Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally.
• Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage.
• Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.
  
  

Bring Your VIBE

• 3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm.
• Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling.
• Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms.
• Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways.
• Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment.
• Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.
  
  

Perks Playlist

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  
  

• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
  

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category

Synch & Licensing

Salary Range

$81,385 - $95,205

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Entertainment Providers

Referrals increase your chances of interviewing at Universal Music Group by 2x

Sign in to set job alerts for “Creative Manager” roles.

Los Angeles, CA $150,000.00-$175,000.00 2 weeks ago

Los Angeles, CA $380,000.00-$825,000.00 5 hours ago

Carson, CA $120,000.00-$140,000.00 6 days ago

Universal City, CA $110,000.00-$140,000.00 6 days ago

Los Angeles Metropolitan Area $140,000.00-$220,000.00 2 weeks ago

West Hollywood, CA $130,000.00-$175,000.00 5 months ago

Santa Monica, CA $166,100.00-$274,600.00 1 week ago

Santa Monica, CA $101,500.00-$145,000.00 5 days ago

Campaign & Creative Manager, Campaign & Creative Management

Santa Monica, CA $61,500.00-$131,600.00 2 weeks ago

Creative Director - West Hollywood Based

Universal City, CA $120,000.00-$160,000.00 1 week ago

Senior Manager, Creative - Associate Creative Director, Site Brand Design

Universal City, CA $66,500.00-$90,000.00 2 weeks ago

Universal City, CA $110,000.00-$140,000.00 3 hours ago

Santa Monica, CA $139,600.00-$230,700.00 3 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.