Manager, Creative Sync – Short Form & Digital Partnerships

Universal Music Group; Los Angeles (CA); On-site; USD 81,000 - 96,000; Full time

Job summary

Join an innovative global organization as a Manager, Creative Sync for Short Form & Digital Partnerships. In this dynamic role, you will lead strategies to integrate music into short-form content across platforms like TikTok and YouTube Shorts. Your creativity and strategic thinking will help connect artists' music with impactful content, while your strong industry relationships will amplify our reach. This position offers a unique opportunity to thrive in a fast-paced environment, collaborating with digital marketing teams to enhance release campaigns and sync moments. Be part of a forward-thinking company that values creativity, authenticity, and a competitive spirit.

Benefits

Comprehensive medical, dental, vision, and FSA options

100% coverage for out-patient mental health services

Wellbeing reimbursements (up to $720/year)

Lifetime fertility support allowance of $30,000

Student Loan Repayment Assistance

Tuition Reimbursement

Flexible Paid Time Off (PTO)

Generous paid parental leave

10 Company Holidays

Summer Fridays

Qualifications

• 3-5 years of experience in sync licensing or digital music marketing.
• Strong understanding of short-form video culture and platform trends.

Responsibilities

• Proactively pitch music for short-form content across platforms.
• Build relationships with digital/social teams at studios and streamers.

Skills

Sync Licensing

Digital Music Marketing

Content Partnerships

Relationship Management

Trend Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Digital Marketing Tools

Job description

Manager, Creative Sync – Short Form & Digital Partnerships page is loaded

Manager, Creative Sync – Short Form & Digital Partnerships

Apply locations Santa Monica, California Los Angeles, California time type Full time posted on Posted Yesterday job requisition id UMG-20213

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How you'll LEAD:

We are seeking a strategic and detail-oriented Manager, Creative Sync – Short Form & Digital Partnerships to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on proactively pitching our artists’ music into content created by studios, streamers, and production companies while also reacting to cultural moments where our music is already being used by fans and creators, especially in film/TV-style edits.

The ideal candidate has a background in sync or digital music marketing, strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space.

Department: Creative Sync Licensing / Interscope Capitol
Reports to: SVP, Head of Creative Sync Licensing

How you'll CREATE:

• Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats.
• Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.).
• Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns.
• Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content.
• Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally.
• Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage.
• Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.

Bring your VIBE:

• 3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm.
• Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling.
• Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms.

• Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways.
• Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment.
• Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Job Category:

Synch & Licensing

Salary Range:

$81,385 - $95,205

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

About Us

We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.