Manager, Content Strategy

Ascension Healthcare; Oregon City (OR); Remote; USD 80,000 - 120,000; Full time

Job summary

Ascension Healthcare is seeking a Manager of Creative Content & Messaging to lead the Brand Creative team. This pivotal role focuses on shaping the verbal brand voice, overseeing copywriting efforts, and ensuring alignment with brand objectives across various channels. The ideal candidate will possess strong leadership skills, creativity, and a proven track record in content development, making a significant impact in the healthcare sector.

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Qualifications

• 3 years of leadership or management experience preferred.
• 5-8 years of progressive experience in creative content development.
• Experience in healthcare, hospitality, or related industries is advantageous.

Responsibilities

• Lead the development of creative strategies aligned with brand objectives.
• Oversee the execution of creative campaigns ensuring alignment with brand guidelines.
• Craft compelling messaging that connects with diverse communities.

Skills

Creativity

Project Management

Communication Skills

Adaptability

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field

Job description

**Details**

+ **Department:** Creative Content and Brand

+ **Schedule:** Full time

+ **Location:** Remote

**Benefits**

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer._

**Responsibilities**

Ascension is in search of a dynamic and experienced Manager of Creative Content & Messaging to join our Brand Creative team. This leadership role is pivotal in shaping the verbal brand voice of Ascension, emphasizing expertise in overseeing all copywriting efforts and leading a team of copywriters. The ideal candidate will bring a strategic mindset, creativity, and a proven track record in crafting compelling content that resonates with our diverse audience. This role places a strong emphasis on protecting and building Ascension's verbal brand voice across a range of print, video, and digital channels in both short and long-form messaging.

**Key Responsibilities:**

+ Creative Strategy and Execution:

+ Lead the development of creative strategies, focusing on protecting and building Ascension's brand voice in both short and long-form messaging, aligned with brand and mission objectives

+ Oversee the execution of creative campaigns, ensuring alignment with brand guidelines and messaging standards.

+ Copywriting Oversight:

+ Provide leadership and strategic direction for all copywriting efforts within the Brand Creative team.

+ Ensure consistency, quality, and effectiveness in written communication across various channels, emphasizing the protection and enhancement of Ascension's brand voice

+ Content Development:

+ Collaborate with cross-functional teams to conceptualize and produce engaging and impactful content that connects consumers and patients to care

+ Ensure content consistency across digital, print, web/landing page and social media channels.

+ Messaging and Storytelling:

+ Craft compelling and cohesive messaging, emphasizing storytelling approaches that evoke emotion and connect with diverse communities while preserving Ascension's verbal brand voice.

+ Campaign Implementation:

+ Ensure seamless execution of creative campaigns, with a specific focus on the integration of impactful written content into broader campaign strategies.

+ Collaborate with marketing teams to align copywriting with overall campaign objectives and the preservation of the verbal brand voice.

+ Performance Analytics:

+ Lead and manage analytics related to creative content, tracking key performance indicators (KPIs) and optimizing assets, with a particular focus on measuring the effectiveness of Ascension's verbal brand voice.

+ Utilize data insights to refine future creative and copywriting strategies.

+ Brand Consistency:

+ Uphold and enhance Ascension's brand consistency in all creative outputs, emphasizing the protection and building of the verbal brand voice.

+ Ensure that written content reflects the values and mission of Ascension while maintaining a cohesive verbal brand identity.

**Requirements**

Education:

+ High School diploma equivalency with 3 years of cumulative experience OR Associate's degree/Bachelor's degree with 2 years of cumulative experience OR 7 years of applicable cumulative job specific experience required. 3 years of leadership or management experience preferred.

**Additional Preferences**

**Qualifications:**

+ Educational Background:

+ Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

+ MBA or advanced degree in a relevant field is a plus.

+ Experience:

+ Minimum of 5-8 years of progressive experience in creative content development, with a focus on overseeing copywriting efforts and leading a team of copywriters.

+ Industry Experience:

+ Previous experience in healthcare, hospitality, or related industries is advantageous.

+ Creativity and Innovation:

+ Demonstrated ability to think creatively and strategically, translating ideas into compelling and effective written content while preserving the verbal brand voice.

+ Project Management:

+ Exceptional attention to detail and project management skills, ensuring timely and high-quality deliverables.

+ Communication Skills:

+ Excellent communication and presentation skills, with the ability to articulate complex creative and written concepts to internal and external stakeholders.

+ Adaptability:

+ Flexibility and adaptability to thrive in a dynamic and rapidly changing creative landscape.

\#LI-Remote #GMDx #growth

**Why Join Our Team**

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

**Equal Employment Opportunity Employer**

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRightsSp\_10\_20.pdf) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

**E-Verify Statement**

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf)