Manager, Content Marketing

careersus-teleperformance; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

TP North America is seeking a strategic Content Marketing Manager to own our thought leadership webinar program using Goldcast, turning executive insights into scalable content across formats.

You will partner with ABM, Integrated Marketing, and Sales to build an editorial calendar, repurpose webinars, and leverage GenAI with human oversight to drive engagement, demand, and pipeline.

Qualifications

• 5+ years of B2B content marketing experience in technology, professional services, or complex B2B environments.
• Demonstrated experience developing and managing webinar and thought leadership programs.
• Strong editorial and storytelling skills with the ability to turn complex ideas into clear, compelling executive-level content.
• Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees.
• Experience developing email nurture content and supporting demand generation or ABM programs.
• Hands-on experience with webinar platforms; Goldcast experience strongly preferred.
• Experience using Generative AI tools for content creation and repurposing, with human editorial judgment.
• Strong project management skills and the ability to manage multiple programs and stakeholders.
• Ability to work effectively with executives and senior subject-matter experts.
• Highly analytical with data-driven editorial decisions.
• Excellent written, verbal, editing, and presentation skills.
• Collaborative mindset to influence cross-functional teams.

Responsibilities

• Own and evolve TP’s thought leadership webinar program using Goldcast.
• Develop editorial calendar aligned to verticals, lines of business, buyer personas, and buying stages.
• Identify high-value topics addressing business challenges and market trends.
• Coordinate with executives, customers, analysts, and influencers to develop differentiated content.
• Manage end-to-end webinar process from topic development to performance analysis.
• Create webinar briefs, speaker guides, and promotional content.
• Collaborate with ABM to maximize registrations, engagement, and post-event conversion.
• Turn webinars into evergreen content through repurposing and GenAI-driven formats.
• Develop content assets (videos, blogs, POVs, buyer guides, FAQs) for various stages.
• Translate TP capabilities into buyer-focused content and identify gaps across the journey.

Skills

B2B content marketing

Webinar program management

Editorial & storytelling

Middle-/bottom-funnel content

Email nurture content

Goldcast

Generative AI tools

Project management

Executive communication

Analytical skills

Team collaboration

Tools

Goldcast

Job description

Overview

Application Deadline: Ongoing until positions are filled.

About TP

TP is a leading global provider of digital business services. We partner with the world's most prominent brands to optimize operations through advanced technology and sustainable business practices. With a global workforce of 500,000 across 300 languages, we are a force for good in our communities and for our clients.

Benefits of working with TP include

TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.

We invest in and prioritize the mental health and well‑being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.

We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.

Career Growth and Culture

At TP, we prioritize a culture of inclusion and diversity where every employee feels valued. We provide a platform for limitless career advancement, fostering an environment where ambition and high performance lead to long‑term success.

TP is committed to supporting those who serve. We welcome applications from active-duty service members, veterans, and military families.

Equal Opportunity Employer

TP is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you require reasonable accommodation during the application process, please contact us at 877-877-3944 or contact us here. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation‑related requests.

Purpose

We are looking for a strategic, highly execution‑oriented Content Marketing Manager to help build the next generation of content marketing at TP North America. This role will own our thought leadership webinar program, using Goldcast to create high‑value experiences for priority buyer audiences and turn those experiences into scalable content that fuels engagement throughout the buyer journey.

The ideal candidate is a strong content strategist, editor, storyteller, and program manager who can turn executive expertise, customer insights, market trends, and TP’s differentiated capabilities into webinars and content that moves buyers from interest to consideration and buying action.

A major focus will be building a thought leadership and middle‑of‑the‑funnel webinar engine, then extending the value of each webinar through GenAI‑enabled and human‑edited content—including short‑form video, social, email, nurture, executive, and sales enablement assets.

The role supports both vertical and horizontal lines of business, developing content that addresses the priorities of key buyer personas and supports integrated marketing, ABM‑focused demand generation, and sales programs.

This is an opportunity for a marketer who sees content not as an asset‑production function, but as a growth engine.

This position is 100% work at home. While this position will be working from home, this candidate must be located within the US and Canada and be eligible to work in the US and Canada without sponsorship.

Responsibilities

Your Responsibilities

Thought Leadership & Webinar Program

Own and continuously evolve TP’s thought leadership webinar program using Goldcast.

Partner with the ABM/Integrated Marketing managers to develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages.

Identify high‑value topics that address the business challenges, market trends, and strategic priorities of TP’s target buyers.

Partner with executives, subject‑matter experts, customers, analysts, and industry influencers to develop differentiated content.

Manage the end‑to‑end webinar process, including topic development, speaker preparation, content creation, execution, follow‑up, and performance analysis.

Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow‑up content.

Work with the ABM team to maximize registration, attendance, engagement, on‑demand consumption, and post‑event conversion.

Content Repurposing & GenAI Content Engine

Turn webinars, executive conversations, research, interviews, customer stories, presentations, and other long‑form content into high‑value content formats.

Leverage AI to accelerate ideation, content creation, and personalization—while maintaining strong human editorial judgment and brand standards.

Edit webinar recordings into snackable videos with compelling insights, executive perspectives, statistics, provocative questions, and actionable takeaways.

Develop strategies to turn webinars into evergreen content engines, extending their value beyond the live event through on‑demand content and short‑form snippets.

Content assets and experiences

Develop content—webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, customer case stories, buyers guides, etc.— that supports buyers through consideration, evaluation, and decision stages.

Translate complex TP solutions, capabilities, and customer outcomes into clear, compelling buyer‑oriented content.

Identify content gaps across the buyer journey and make recommendations to address them.

Adapt content to the needs of key industries, personas, buying committees, and lines of business.

Email Nurture & Lifecycle Content

Develop content strategies and assets supporting 1:Many, 1:Few, ABM, and line of business email nurture programs.

Partner with Marketing, Sales, SDRs and CSMs to align content to accounts, personas, industries, buying stages and intent signals.

Create nurture sequences and content to progressively educate, engage, and move prospects toward sales conversations.

Optimize content based on engagement, conversion, and pipeline performance.

Vertical & Line of Business Marketing

Ensure consistent messaging and narrative across channels and campaigns to support TP’s priority verticals and horizontal lines of business.

Partner with leaders to identify emerging topics, customer challenges, market shifts, and subject‑matter expertise that can become differentiated content.

Ensure content reflects the language, priorities, and buying criteria of the intended audience rather than simply describing TP’s capabilities.

Strengthen TP’s point of view in strategic growth areas including AI, CX, digital transformation, trust & safety, financial services, healthcare, and other priorities.

Maintain a centralized content calendar and establish standards, workflows, templates, and processes that improve content quality and speed to market.

Develop content briefs defining audience, business objective, buyer stage, key message, proof points, CTA, distribution strategy, and desired outcome.

Measurement & Optimization

Analyze performance to identify which topics, formats, personas, speakers, and content types drive the strongest engagement.

Continuously optimize the editorial calendar and content mix based on performance and buyer behavior.

Partner with Marketing Operations and Analytics to connect content engagement to account‑level and pipeline outcomes.

Establish performance measures for content programs, including registration, attendance, engagement, on‑demand consumption, MQL/engaged‑account progression, and opportunity influence and pipeline contribution.

Qualifications

Qualifications

5+ years of B2B content marketing experience, preferably in technology, professional services, BPO, consulting, or another complex B2B environment.

Demonstrated experience developing and managing webinar and thought leadership programs.

Strong editorial and storytelling skills with the ability to turn complex ideas into clear, compelling executive‑level content.

Experience creating content for middle- and bottom‑of‑funnel audiences and enterprise buying committees.

Experience developing email nurture content and supporting demand generation or ABM programs.

Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy.

Hands‑on experience with webinar platforms; Goldcast experience strongly preferred.

Experience using Generative AI tools for content creation and repurposing, with a strong understanding of where human editorial judgment remains essential.

Strong project management skills and the ability to manage multiple programs and stakeholders simultaneously.

Ability to work effectively with executives and senior subject‑matter experts.

Highly analytical and comfortable using performance data to make editorial and content investment decisions.

Excellent written, verbal, editing, and presentation skills.

Comfortable working independently in a fast‑paced, global, matrixed organization.

Highly collaborative with an ability to influence matrixed sales and marketing teams.

• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency
• Data Literacy

Be Part of Our TP Family

It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day.We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work‑life balance.We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging.We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued.