Manager, Content and Enablement

Pathify; Denver (CO); On-site; USD 95,000 - 130,000; Full time

Job summary

Pathify seeks a Manager, Content and Enablement to lead a dynamic team focused on enhancing marketing communications and product initiatives. The role demands a balance between strategic vision and execution, driving effective content strategies that resonate with customers in the EdTech space. The ideal candidate values collaboration, possesses strong communication skills, and is competent in performance analysis.

Qualifications

• 5+ years in strategy, content management, or product marketing in SaaS.
• 2+ years managing direct reports.

Responsibilities

• Lead content and enablement team across marketing communications.
• Develop content strategies spanning the customer journey.

Skills

Strategic thinking

Strong communication

Content management

Problem-solving

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Job description

14 hours ago Be among the first 25 applicants

This range is provided by Pathify. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $130,000.00/yr

Direct message the job poster from Pathify

As the Manager, Content and Enablement at Pathify, you'll lead a talented team of three across marketing communications, customer marketing and product marketing. This role requires exceptional context-shifting abilities — one moment refining product positioning, the next partnering with demand generation on campaign messaging, and later collaborating on PR initiatives and speaking opportunities. Your comprehensive content vision will span the entire customer journey while maintaining a consistent brand voice across all platforms.

Your leadership will drive Pathify's market presence through strategic content initiatives, media relationships and thought leadership. You'll leverage market research and competitor insights to shape product positioning, support launches and aid in developing compelling materials from datasheets to case studies. Additionally, you'll oversee social media strategy and customer communications, maintaining consistent messaging across all channels.

The ideal candidate approaches this role with a team-first mentality and genuine humility — understanding that sales is your ultimate customer. You thrive in collaborative environments while maintaining the ability to work independently, prioritizing multiple projects with creativity and strategic thinking. Your strong communication skills enable you to craft compelling messaging for diverse audiences while your analytical mindset drives continuous optimization through performance metrics and content audits.

This position requires an innovative problem-solver who brings trust, positivity and patience to the team while maintaining a strong ROI orientation. Join a creative, honest team that values continuous learning and improvement in the EdTech software and higher education space.

Candidates must be based in the Denver Metro area.

Essential Functions:

• Lead content and enablement team, including marketing communications, customer marketing and product marketing
• Partner closely with Sales, Customer Success, Product and Marketing, fostering strong interdepartmental communication and collaboration
• Oversight over all written content, with a strong focus on ensuring content adheres to internal style guide
• Develop and implement comprehensive content strategies spanning the full customer journey, including compelling value propositions and messaging frameworks
• Oversee content distribution and repurposing across multiple platforms while ensuring brand consistency and adherence to channel requirements
• Maintain robust content governance through calendars, style guidelines, and quality review processes ensuring consistency in voice and tone
• Drive content optimization through regular performance analysis, metrics tracking and content audits
• Direct Pathify's PR agency relationship while crafting compelling press releases, editorials and media materials
• Develop and submit proposals securing strategic industry speaking engagements
• Build and nurture analyst relationships through regular briefings and tailored communications
• Proactively monitor industry trends identifying and leveraging thought leadership opportunities
• Assist in conducting market research and competitor analyses informing product positioning
• Support the coordination of product launch strategies and go-to-market campaigns
• Contribute to the creation and refinement of product-focused content (datasheets, white papers, case studies)
• Humility: a strong belief sales is your customer
• Ability to listen well and communicate effectively orally and in writing with various audiences
• Ability to assess, analyze, problem solve and take appropriate action independently
• An eagerness for giving and receiving coaching
• Demonstrated drive to achieve beyond what is expected in EdTech software and the higher education space
• Ability to plan, organize and prioritize multiple projects effectively and to work independently
• Ability to think outside of the box and present innovative ideas and solutions
• Demonstrated desire for continuous learning and improvement
• A team-first focus, celebrating team wins over individual recognition
• Strong ROI orientation with a focus on initiatives delivering results
• Trust, positivity, patience and a desire to learn and have fun
• Ability to use standard office equipment, computer equipment and software, including word processing and spreadsheet applications, marketing automation tools and CRM platforms.

Education, Experience and Requirements:

• Bachelor's degree in Marketing, Communications, Journalism or related field (or equivalent experience)
• 2+ years experience managing direct reports
• 5+ years experience in strategy, content management, or product marketing in SaaS and/or higher education
• Exceptional organizational and time management skills
• Strong attention to detail and ability to multitask
• Excellent written and verbal communication skills
• Ability to adapt to specific writing style guides
• Problem-solving mindset and ability to think on your feet
• Start-up professional experience required
• Higher ed professional experience preferred

Working Conditions:

• Where a Pathify office exists, a typical temperature-controlled office environment. Where no Pathify office exists, the employee will work virtually from home.
• While performing the duties of this job, the employee is regularly required to perform grasping, lifting, walking, standing, talking, hearing, seeing and repetitive motions
• Physical Demands: Must be able to occasionally lift, carry and balance up to 25 pounds

Expected Hours of Work:

This role is considered full-time, working approximately 40 hours per week and is exempt from overtime. As this role includes supporting events, some early mornings, late nights and weekend availability will be required. We are an international company, and you will likely work with customers and colleagues across time zones and continents. Some meetings will be scheduled during unconventional work hours to meet the needs of our customers or your colleagues and their workday schedules.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Higher Education

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