Manager, Consumer Insights - Taste Elevation

Kraft Heinz; Chicago (IL); On-site; USD 104,000 - 130,000; Full time

Benefits offered by this job

Healthcare coverage

Wellbeing programs

Family support programs

Job summary

Kraft Heinz, Inc. is seeking a strategic consumer insights professional to partner with brand and marketing teams in Chicago.

You will design and execute qualitative and quantitative research, synthesize findings, and provide actionable recommendations to guide product renovation, new concepts, and messaging decisions. You will integrate primary and secondary data, manage external partners, and present concise narratives to stakeholders across the organization, navigating ambiguity in a

Qualifications

• Experience leading qualitative and quantitative consumer research.
• Ability to synthesize data into actionable insights.
• Experience with both primary and secondary research.
• Familiarity with syndicated data tools like Nielsen, Circana, Mintel.

Responsibilities

• Lead consumer research programs from design through execution and synthesis.
• Shape insight-led strategy and priorities for brand/marketing teams.
• Translate complex findings into concise narratives and presentations for stakeholders.

Skills

Strategic thinking

Commercial orientation

Influence cross-functional teams

Excellent communication

Storytelling

Data analysis

Research design

Education

Bachelors/equivalent

Tools

Nielsen

Circana

Mintel

Job description

Serve as a strategic business partner to brand and marketing teams; shape insight‑led strategy and priorities. Lead consumer research programs (qualitative and quantitative) from design through execution and synthesis. Provide actionable recommendations rooted in consumer understanding, business context and market dynamics. Support product renovation and innovation decision‑making, including limited‑time offerings and new product concepts. Evaluate communication and activation effectiveness to optimize messaging and media decisions. Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities. Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels. Manage external research partners and vendors as needed; design and execute bespoke research when appropriate. Navigate ambiguity, prioritize competing needs, and deliver results in a fast‑paced environment. Strategic thinker with strong commercial orientation and ability to influence cross‑functional teams. Excellent communicator and storyteller who distills complex data into clear, actionable insight. Strong analytical aptitude; comfortable working with quantitative data and identifying meaningful patterns. Experienced across a range of research methodologies (qualitative and quantitative) and adept at selecting the right approach for the question. Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment. Self‑motivated with strong project and stakeholder management capabilities. Curious, creative, and focused on driving practical business outcomes. Proven experience with both primary and secondary research approaches. Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents). Experience managing research vendors and executing end‑to‑end studies.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values. New Hire Base Salary Range: $104,200.00 - $130,200.00 Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience among other factors.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families. You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial - 401k, Life, Accidental Death & Dismemberment, Disability