Manager, Consumer Insights & Analytics — Hybrid & High-Impact

Welch's; Waltham (MA); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

401(k) Plan

Paid Time Off

Flexible Benefits

Job summary

Welch’s is seeking a curious, forward‑thinking Manager of Consumer Insights and Analytics to shape how consumer understanding informs brand strategy, innovation, product development, and growth. You’ll translate consumer learning into clear, actionable direction for the business and collaborate across Brand, R&D, Marketing and Licensing teams.

Based at Welch’s headquarters in Waltham, MA, this role supports a hybrid model balancing in‑office collaboration with remote flexibility.

Qualifications

• Bachelor’s degree or higher in a related field is required.
• Five or more years of consumer insights or market research experience.
• Experience in food and beverage or CPG is preferred.
• Hands-on research capabilities including DIY platforms, screener and survey design.
• Ability to synthesize data from multiple sources into actionable recommendations.
• Knowledge of concept and product testing and in-market measurement.

Responsibilities

• Shape the consumer learning agenda for the Brand & Innovation team.
• Lead consumer insights projects from question to design, analysis, and recommendations.
• Collaborate with Brand, Innovation, R&D, and Marketing to translate findings into direction.
• Present clear insights and recommended actions to stakeholders at all levels.
• Identify risks and opportunities within core categories and growth spaces.
• Support opportunities for new product concepts and testing.
• Manage relationships with primary research partners and budgets.
• Enhance the Consumer Segmentation Playbook with new data sources.
• Leverage an AI-enabled platform to accelerate analysis and discovery.
• Maintain organized, searchable databases of research findings.
• Stay current on emerging methods and quick-turn solutions.

Skills

Consumer insights

Market research

Cross-functional collaboration

Research methods

Data integration

New product development

Storytelling

Clear communication

Education

Bachelor's degree in psychology, marketing, anthropology, statistics

MBA or advanced degree

Job description

Welch’s is seeking a curious, forward‑thinking Manager of Consumer Insights and Analytics to shape how consumer understanding informs brand strategy, innovation, product development, and growth. You’ll translate consumer learning into clear, actionable direction for the business and collaborate across Brand, R&D, Marketing and Licensing teams.

Based at Welch’s headquarters in Waltham, MA, this role supports a hybrid model balancing in‑office collaboration with remote flexibility.