Manager, Channel Analytics

Home Depot; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading company seeks a Manager of Channel Analytics to lead insights on media performance and align analytics with business goals. The candidate will collaborate with multiple teams to enhance media strategy, requiring a strong analytical background and excellent communication skills.

Qualifications

• 5+ years of experience in media, media analytics or marketing science.
• Strong understanding of media channels and metrics.
• Hands-on experience in media experiments and analytics tools.

Responsibilities

• Lead the development and delivery of performance insights across paid media channels.
• Present analyses and recommendations to senior management.
• Manage conversion planning and forecasting for site performance.

Skills

Media Measurement

Analytical Mindset

Stakeholder Management

Effective Communication

Education

Bachelor's Degree

Tools

SQL

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

We are seeking a strategic and data-driven Manager of Channel Analytics to lead the development and delivery of performance insights across paid media channels. This role plays a critical part in informing media strategy, supporting experimentation, and aligning analytics with key business initiatives. The ideal candidate brings deep expertise in media measurement, a strong analytical mindset, and excellent stakeholder management skills.

You will work cross-functionally with marketing, media, analytics, and engineering teams to ensure data is effectively leveraged to optimize media investments, drive performance, and support strategic decision-making.

Key Responsibilities:

• 20% Responsible for presenting analysis and test results and resulting
• recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
• 10% Communicate opportunities to drive financial goals cross-functionally by
• making suggestions that support site-wide objectives.
• 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
• 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
• 10% Prioritize and manage execution of requests for report enhancements and
• analysis from business partners. Establish and evangelize improved data-driven views of site performance.
• 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
• 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
• 10% Share leadership for the teams responsible for web analytics (reporting and
• analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports:

• This position typically reports to Sr. Manager, Analytics
• This position has 5 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Manages a team of 1-5 direct reports
• Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications:

• 5+ years of experience in media, media analytics, marketing science, or a related role.
• Strong understanding of digital and traditional media channels and their associated metrics and attribution models.
• Hands-on experience designing and interpreting media experiments.
• Proficiency with analytics and visualization tools (e.g., SQL, Tableau, Power BI, Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to distill complex data into business-relevant insights.
• Experience working cross-functionally in fast-paced, data-driven environments.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict