Manager, Catalog Creator Urban

600 UMG Recordings Inc; California (MO); On-site; USD 70,304 - 129,323; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

Fertility coverage

Wellbeing reimbursements

Student Loan Repayment Assistance

401(k) with company contribution

Flexible Paid Time Off

2-weeks paid Winter Break

10 Company Holidays

Summer Fridays

Generous paid parental leave

Job summary

600 UMG Recordings Inc in California seeks a Manager, Catalog Creator to lead creator and influencer strategies for Hip-Hop and R&B catalog campaigns. This role involves executing day-to-day operations, managing relationships, and using digital marketing insights to boost catalog discovery.

The ideal candidate has over 3 years of experience in creator marketing, a strong understanding of Urban culture, and excellent organizational skills. Competitive salary range is $70,304 – $129,323 based on experience and qualifications.

Qualifications

• 3+ years of creator/influencer marketing experience in Hip-Hop/R&B or adjacent cultural spaces.
• Strong understanding of Urban culture, creator communities, digital trends, and fan behavior.
• Ability to build and maintain relationships across creators, internal teams, and artist/estate partners.
• Highly organized, detail‑oriented, and capable of managing multiple catalog initiatives at once.
• Strategic perspective on balancing paid and earned creator strategies.
• Appreciation for Urban music history and awareness of how these stories resonate internationally.

Responsibilities

• Lead day‑to‑day execution of creator and influencer strategies.
• Manage creator sourcing, outreach, briefings, and deliverable tracking.
• Utilize platform data and cultural trends to identify creators.
• Partner with Catalog and Core label teams for campaign integration.

Skills

Creator/influencer marketing experience

Understanding of Urban culture

Relationship building

Organizational skills

Strategic perspective

Appreciation for Urban music history

Job description

About the Role

We are UMG, the Universal Music Group. We are the world’s leading music company. We are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Manager, Catalog Creator – Urban supports creator, influencer, and content marketing initiatives across IGA’s Hip‑Hop and R&B catalog artists. This role amplifies culturally defining eras, anniversaries, reissues, archival stories, producer moments, and historic milestones through creator partnerships that feel authentic to Urban culture. Collaborating with Digital Marketing leadership and internal teams, the Manager ensures creator content reflects each artist’s legacy and cultural impact while driving catalog discovery among both existing fans and new generations. A general global awareness is important to help campaigns reach audiences beyond the U.S. when relevant.

How You’ll CREATE

• Creator, Influencer & Content Strategy – Lead day‑to‑day execution of creator and influencer strategies for Urban catalog campaigns.
• Campaign Development & Execution – Manage creator sourcing, outreach, briefings, deliverable tracking, and communication. Compile creator performance across platforms and generate insights for internal teams. Liaise with creators, digital marketing, artist teams, and estates to ensure authentic, culturally aligned storytelling. Activate around trends, conversations, and cultural moments relevant to Urban catalog.
• Insights, Data & Optimization – Utilize platform data, genre knowledge, and cultural trends to identify creators who feel organic to each campaign. Track KPIs and performance, identify opportunities to boost successful content. Integrate global insights when evaluating creator content performance across markets.
• Cross‑Functional Collaboration – Partner with Catalog and Core label teams such as Catalog Marketing, Digital, Creative, A&R Research, Production, and Revenue teams. Support integration of IGA’s creator/content network into Urban catalog campaigns. Ensure creator output aligns with broader strategy, narrative, and artist legacy.

Bring Your VIBE

• 3+ years of creator/influencer marketing experience in Hip‑Hop/R&B or adjacent cultural spaces.
• Strong understanding of Urban culture, creator communities, digital trends, and fan behavior.
• Ability to build and maintain relationships across creators, internal teams, and artist/estate partners.
• Highly organized, detail‑oriented, and capable of managing multiple catalog initiatives at once.
• Strategic perspective on balancing paid and earned creator strategies.
• Appreciation for Urban music history and awareness of how these stories resonate internationally.

Perks Playlist

• Comprehensive medical, dental, and vision coverage; 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• Flexible Paid Time Off (PTO) for exempt employees; 3‑weeks PTO for non‑exempt employees.
• 2‑weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

Other Info

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer.

We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E‑Verify in California and New York and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.

Job Category: Marketing, Streaming & Digital Media. Salary Range: $70,304 – $129,323. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

All candidates are encouraged to apply.

We are Universal Music Group, the world’s leading music company.