Manager, Brand Strategy & Transformation

Mattel; El Segundo (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits

Competitive total pay programs

Job summary

Mattel is seeking a Manager for Global Brand Strategy & Transformation in El Segundo, CA. This role involves owning enterprise brand strategy programs, making strategic decisions, and engaging senior leaders to drive impactful brand outcomes. Candidates should have 8-10 years of experience in brand strategy or related fields and proven program ownership skills. The position offers competitive pay and a culture that empowers employees to reach their potential.

Qualifications

• 8–10 years of experience in brand strategy, management consulting, portfolio planning, or transformation roles.
• Minimum 2+ years of experience in management consulting or related fields.
• Demonstrated ownership of programs in complex organizations.
• Experience with senior leaders on strategic decision-making.

Responsibilities

• Own one or more enterprise brand strategy programs end-to-end.
• Define program scope, objectives, success metrics, and deliverables.
• Make program decisions within approved frameworks.
• Drive corrective actions and improvements for program adoption.

Skills

Program ownership & delivery

Strategic problem solving

Executive communication

Change enablement

Job description

Opportunity

The Manager, Global Brand Strategy & Transformation is an enterprise program owner responsible for end‑to‑end delivery of defined global brand strategy programs within Mattel’s brand strategy operating model. This role translates enterprise strategy standards into executable programs with clear outcomes, decision points, and adoption metrics—ensuring brand leaders can make disciplined, aligned decisions at scale.

Core Accountabilities

1. Enterprise Program Ownership (End‑to‑End)

• Own one or more named, enterprise brand strategy programs end‑to‑end (e.g., Enterprise Brand Planning Cycle; Portfolio Prioritization & Investment Governance; Brand Strategy Capability & Training).
• Define program scope, objectives, success metrics, milestones, and deliverables.
• Sequence and prioritize work to ensure brands advance through planning and decision milestones with quality and readiness.
• Ensure programs operate within Director‑approved standards while continuously improving effectiveness.

2. Decision Authority Within Frameworks

• Make day‑to‑day program decisions without escalation within approved strategy frameworks, including:
  • Readiness to advance brands through program milestones.
  • Prioritization and sequencing of activities and dependencies.
  • Approval of program templates, deliverables, and standards.
• Identify structural or enterprise‑level issues requiring escalation to the Director.

3. Resource & Delivery Accountability

• Own delivery outcomes for assigned programs, including timelines, quality, and adoption.
• Prioritize and allocate Associate Manager capacity across program activities.
• Coordinate cross‑functional inputs (Brand, Creative, Commercial, Finance, Insights) to deliver program outcomes.

4. Senior Leader Engagement & Enablement

• Partner with VPs, Senior Directors, and Directors to apply brand strategy methodologies to portfolio decisions.
• Lead program‑specific working sessions and decision forums; translate inputs into decision‑ready narratives.
• Reinforce clarity on roles, expectations, and decision rights related to assigned programs.

5. Adoption, Measurement & Continuous Improvement

• Define program‑level KPIs and adoption measures.
• Track usage, compliance, and effectiveness; surface insights and recommendations.
• Drive corrective actions and iterative improvements to sustain adoption over time.

Decision Rights

• Owns execution and outcomes for assigned enterprise brand strategy programs.
• Makes program‑level decisions within Director‑approved frameworks and standards.
• Prioritizes resources and sequencing for assigned programs.
• Escalates only structural, cross‑category, or enterprise conflicts.

Scope & Impact

• Scope: Cross‑category / enterprise program scope spanning all brands and categories.
• Impact: Material influence on quality, clarity, and discipline of brand‑level decisions; sustained adoption of global brand strategy practices.
• Stakeholders: VPs, Senior Directors, Directors across Global Brand, Commercial, Creative, and Strategy functions.

What We’re Looking For

Experience

• 8–10 years of experience in brand strategy, management consulting, portfolio planning, or transformation roles.
• Minimum 2+ years of or equivalent work experience in management consulting, transformation management, investment banking, private equity, or in‑house strategy.
• Demonstrated ownership of programs with defined outcomes in complex, matrixed organizations.
• Experience working directly with senior leaders on strategic decision‑making.

Key Capabilities

• Program ownership & delivery
• Strategic problem solving & portfolio thinking
• Decision facilitation within governance frameworks
• Executive communication & synthesis
• Change enablement & adoption

Success Metrics

• Successful end‑to‑end delivery of assigned enterprise programs.
• Improved clarity and quality of brand planning and portfolio decisions.
• On‑time advancement through program milestones with high readiness.
• Measurable adoption of tools, templates, and processes.
• Positive feedback from VP/SVP‑level stakeholders on effectiveness and value.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.