Sr Manager Engagement & Enablement Ops

Mattel; El Segundo (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Mattel is seeking a Senior Manager, Partnerships Enablement to develop and operationalize the frameworks, tools, and processes that drive best-in-class brand partnerships and strategic alliances. You will translate brand priorities into actionable guidance for partners and internal teams, while leading cross-functional initiatives across Brand Partnerships, Global Brand, and CP&E.

This role combines strategic thinking with hands-on execution, requiring the ability to influence across a matrixed

Qualifications

• 8+ years of experience in brand partnerships, strategic alliances, or related fields.
• Experience in consumer products, entertainment, fashion, or lifestyle brands.
• Strong understanding of brand management, co-branded partnerships, and go-to-market execution.
• Demonstrated ability to build scalable programs, frameworks, or operations.
• Excellent stakeholder management skills, with the ability to influence across functions and levels.
• Strong analytical and problem-solving capabilities.
• Operates independently with broad direction; accountable for delivering against defined business objectives.
• Leads complex, cross-functional initiatives across Brand Partnerships, Global Brand, and Consumer Products & Experiences.
• Influences Director- and VP-level stakeholders and contributes to strategic decision-making.
• Owns programs with measurable impact on partnership performance and execution.

Responsibilities

• Lead the development and evolution of enablement strategies supporting Mattel's brand partnerships and strategic alliances.
• Build scalable frameworks and repeatable playbooks to support collaboration execution across brands and categories.
• Translate Global Brand strategies and franchise priorities into clear, actionable guidance for partners and internal teams.
• Design and implement structured onboarding for new brand partners and collaborators.
• Define and standardize key milestones across the partnership lifecycle, including concept development, co-creation, launch planning, and in-market execution.
• Identify execution gaps and implement solutions to improve speed-to-market and overall partnership impact.
• Partner with Global Brand to ensure all collaborations authentically reflect brand DNA, positioning, and storytelling.
• Develop guidelines and governance frameworks that reinforce brand integrity while enabling creative, culturally relevant partnerships.
• Support priority and high-visibility partnerships with tailored enablement and execution support.
• Collaborate with Consumer Products & Experiences, Global Brand, Legal and Finance to align partner initiatives with enterprise priorities.
• Ensure partners are equipped with the right assets, insights, and timelines to execute effectively.
• Serve as a central point of coordination across internal and external stakeholders.
• Oversee development and maintenance of centralized partnership resources (toolkits, guidelines, asset libraries).
• Drive adoption and optimization of partner-facing systems and collaboration tools.
• Enhance partner experience through improved communication, clarity, and access to resources.
• Define and track KPIs related to partnership performance, execution quality, and enablement effectiveness.
• Analyze performance data to identify trends, risks, and opportunities across partnerships.
• Provide reporting and strategic recommendations to leadership to optimize partnership outcomes.

Job description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Senior Manager, Partnerships Enablement is responsible for developing and operationalizing the frameworks, tools, and processes that enable best-in-class execution across Mattel's brand partnerships and strategic alliances portfolio. This position sits within the Brand Partnerships team and works in close partnership with Global Brand and Consumer Products & Experiences to ensure that collaborations are strategically aligned, brand-right, and executed with excellence. The role serves as a key connector across functions-translating brand and franchise priorities into actionable guidance for partners and internal stakeholders. This role requires a balance of strategic thinking and operational execution, with the ability to influence across a matrixed organization and drive consistency, quality, and speed across a diverse portfolio of collaborations.

What Your Impact Will Be:

Strategic Enablement & Program Leadership

• Lead the development and evolution of enablement strategies supporting Mattel'sbrand partnerships and strategic alliances
• Build scalable frameworks and repeatable playbooks to support collaboration execution across brands and categories
• Translate Global Brand strategies and franchise priorities into clear, actionable guidance for partners and internal teams

Partnership Lifecycle & Execution Excellence

• Design and implement structured onboarding for new brand partners and collaborators
• Define and standardize key milestones across the partnership lifecycle, including concept development, co-creation, launch planning, and in-market execution
• Identifyexecution gaps and implement solutions to improve speed-to-market and overall partnership impact

Brand Stewardship & Collaboration Governance

• Partner with Global Brand to ensure all collaborations authentically reflect brand DNA, positioning, and storytelling
• Develop guidelines and governance frameworks that reinforce brand integrity while enabling creative, culturally relevant partnerships
• Support priority and high-visibility partnerships with tailored enablement and execution support

Cross-Functional Leadership

• Collaborate closely with Consumer Products & Experiences, Global Brand, Legal and Finance to align partner initiativeswith enterprise priorities
• Ensure partners are equipped with the right assets, insights, and timelines to execute effectively
• Serve as a central point of coordination across internal and external stakeholders

Tools, Systems & Partner Experience

• Oversee development and maintenance of centralized partnership resources (e.g., toolkits, guidelines, asset libraries)
• Drive adoption and optimization of partner-facing systems and collaborationtools
• Enhance the overall partner experience through improved communication, clarity, and access to resources

Performance Management & Insights

• Define and track KPIs related to partnership performance, execution quality, and
• enablement effectiveness
• Analyze performance data to identify trends, risks, and opportunities across partnerships
• Provide reporting and strategic recommendations to leadership to optimize partnership outcomes

What We’re Looking For:

• 8+ years of experience in brand partnerships, strategic alliances, collaborations, or related fields
• Experience in consumer products, entertainment, fashion, or lifestyle-driven brands
• Strong understanding of brand management, co-branded partnerships, and go-to-market execution
• Demonstrated ability to build scalable programs, frameworks, or operations
• Excellent stakeholder management skills, with the ability to influence across functions and levels
• Strong analytical and problem-solving capabilities
• Operates independently with broad direction; accountable for delivering against defined business objectives
• Leads complex, cross-functional initiativesacross Brand Partnerships, Global Brand, and Consumer Products & Experiences
• Influences Director- and VP-level stakeholders and contributes to strategic decision-making
• Owns programs with measurable impact on partnership performance and execution
• May mentor junior team members; limited or no direct people management

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

How We Work:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:

• The Culture at Mattel
• Corporate Philanthropy