Manager Brand Strategy

Otter Tail Corporation; Fergus Falls (MN); In loco; USD 117.000 - 162.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive wage

Incentives

Employee stock options

Retirement Savings Fund with employer

Health, disability, and life insurance

Professional development and education

Paid time off

Descrizione del lavoro

Otter Tail Power’s OTP High Tech Center in Fergus Falls, MN is seeking an experienced Brand Strategy Leader. You’ll guide enterprise narrative, messaging, and brand standards, aligning business priorities with communications strategies.

You will lead a multidisciplinary team responsible for content strategy, editorial planning, research and production, ensuring a single, credible company story for employees, customers and stakeholders.

Competenze

• Bachelor’s degree in communications, marketing, public relations, journalism, design, business, or a related field.
• Progressive experience in brand strategy, communications, marketing, content strategy, or related discipline.
• Ability to translate business strategy into clear brand, messaging, and content plans.
• Experience leading planning, content strategy, editorial workflows, or cross‑functional initiatives.
• Strong understanding of brand governance, tone, and audience needs.

Mansioni

• Lead enterprise brand strategy and communication planning.
• Establish and steward narrative, message architecture, and brand standards.
• Advise leaders on communication strategy and stakeholder understanding.
• Direct editorial planning, governance, and resource prioritization.
• Lead a multi-disciplinary team for content, writing, design, and production.

Conoscenze

Brand strategy

Content strategy

Editorial planning

Communication planning

Stakeholder engagement

Leadership

Strategic storytelling

Formazione

Bachelor’s degree in communications, marketing, public relations, journalism, design, business, or related field

Descrizione del lavoro

OTP High Tech Center
Fergus Falls, MN 56537, USA

Description

Brand Strategy Manager

Location: Fergus Falls, Minnesota
Salary Grade: 15

Help strengthen how a trusted organization is understood.

For more than a century, Otter Tail Power has built its reputation by delivering safe, reliable, and cost-effective energy while supporting the communities we serve. As our business, stakeholders, and operating environment become increasingly complex, we're continuing to strengthen how we align our brand, communications, and stakeholder understanding with our long-term strategy.

We're looking for an experienced leader to guide that work.

As our Brand Strategy Leader, you'll lead the team responsible for how business priorities are translated into enterprise narrative, communication strategy, content, creative services, editorial planning, research, insights, and production. You'll help ensure our employees, customers, communities, and stakeholders experience one clear, consistent, and credible company story.

This is not a traditional communications management role.

This is an opportunity to shape the systems, standards, and strategies that support how a trusted utility is understood by the people who matter most.

This position reports to Director Communications.

What you'll do

• Lead enterprise brand strategy and communication planning.
• Establish and steward the company's narrative, message architecture, and brand standards.
• Serve as a strategic advisor to leaders across the company on communication strategy and stakeholder understanding.
• Direct editorial planning, governance, workflow, and communication resource prioritization.
• Lead a multidisciplinary team responsible for content strategy, writing, design, editorial planning, communication operations, research and insights, and production.

Minimum Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, design, business, or a related field.
• Progressive experience in brand strategy, communications, marketing, creative services, content strategy, editorial management, communication planning, reputation research, or a related discipline.
• Demonstrated ability to translate business strategy into clear brand, messaging, content, editorial, creative, and communication plans.
• Experience leading communication planning, content strategy, creative services, editorial workflows, production operations, or cross-functional communication initiatives.
• Strong understanding of brand governance, message architecture, editorial planning, visual identity, content strategy, audience needs, channel coordination, and communication measurement.
• Ability to evaluate and prioritize work based on strategic value, business impact, stakeholder needs, resource availability, and timing.
• Strong writing, editing, presentation, consultation, planning, and strategic communication skills.
• Demonstrated ability to influence leaders and business partners toward effective communication solutions without relying on positional authority.
• Experience developing outcome-focused metrics and using research, performance data, and insights to improve communication effectiveness.
• Ability to lead experienced contributors, manage competing priorities, and improve systems, processes, workflows, and overall team effectiveness.

Preferred Qualifications

• Experience working in a regulated industry, utility, energy, infrastructure, manufacturing, or another complex business environment.
• Experience overseeing creative, editorial, production, print, or communication operations.
• Experience with AI governance, content automation, reputation measurement, brand research, media monitoring, or stakeholder insights.
• Experience managing agencies, research vendors, external creative partners, or production vendors.

Why this role matters

This position plays a key role in helping Otter Tail Power navigate a rapidly changing environment that includes infrastructure development, affordability, reliability, economic growth, public policy, technology, and evolving stakeholder expectations.

You’ll help ensure our communication, brand, and engagement strategies continue to support the trust and understanding we’ve built over generations.

What we offer

We believe employment is a partnership and we invest in the success of our employees.

• Competitive wage & benefit package.
• The expected offer for base compensation for this role is $117,000 - $162,000 annually. The actual compensation within the compensation range will vary based on factors relevant to the position.
• Incentive opportunities
• Employee stock ownership options
• Retirement Savings Fund with employer match
• Health, disability, and life insurance plans
• Professional development and education reimbursement
• Paid time off and wellness resources

Applications will be accepted through October 30, 2026.

This position is not eligible for visa sponsorship at this time. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.