Manager, Brand Marketing

Caleres Inc.; Novato (CA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Shoe discounts

Benefits start day one

Get paid when you want

Mental wellness support

Job summary

Caleres Inc. in Novato, CA is seeking a Manager, Brand Marketing to lead seasonal campaigns and omni-channel strategies. You will collaborate with merchandising, analytics, and finance to execute marketing initiatives, while driving customer experience and brand loyalty across channels.

The role requires strong leadership, communication, and project management skills, plus a background in retail marketing. Join a fast-paced team that values results, care, and learning.

Qualifications

• Bachelor's degree in Marketing, Business, or related field strongly preferred.
• 5+ years of experience in Marketing, Account Management, or related roles.
• Retail marketing experience preferred.
• Strong leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, detail-oriented environment.
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.

Responsibilities

• Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
• Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
• Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
• Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
• Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
• Develop & Lead Talent : Provide ongoing coaching, mentorship, and performance feedback to direct reports

Skills

Leadership

Communication

Project management

Attention to detail

Retail marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Outlook

Job description

Caleres Vionic Office – Novato, 7 Hamilton Landing, NOVATO, California, United States of America

Job Description

Posted Wednesday, July 29, 2026 at 5:00 AM

At Vionic , we’re more than just a footwear brand; we’re a human performance collective dedicated to harnessing science, ingenuity and input from medical professionals, athletes, and our loyal raving fans. Our exclusive VIO MOTION™ Technology, a fusion of dynamic movement and grounded stability, is the key to achieving whole-body balance. We believe balance is a force within each of us, shaping our physical, emotional, and mental well-being. Join us in moving purposefully with every step, where balance begins within, sets you in motion, and starts with Vionic .

Join our dynamic and thriving footwear company as a Manager, Brand Marketing in Novato, CA where you’ll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you’ll be part of a company that values results, caring and learning.

What will you be doing?

• Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
• Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
• Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
• Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
• Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
• Develop & Lead Talent : Provide ongoing coaching, mentorship, and performance feedback to direct reports

Perksyou will enjoy!

• Our Shoe Discounts:No matter your style,we’vegot your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One:To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness:Your mental health is important to us, and we offer free, 24/7 confidential support and resourcesthroughCompPsychEAP for eligible associates

Qualifications that make you the perfect fit!

• Bachelor's degree in Marketing, Business, or related field strongly preferred
• 5+ years of experience in Marketing, Account Management, or related roles
• Retail marketing experience preferred
• Strong leadership, communication, and project management skills
• Ability to thrive in a fast-paced, detail-oriented environment
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook

Vionic is part ofCaleresInc., a diverse portfolio of 15 global footwear brands including Sam Edelman,Famous Footwear,Naturalizer,Allen Edmonds and more. The Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit and business savvy, with a mission to continue to inspire people to feel great…feet first.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres Vionic Office – Novato, 7 Hamilton Landing, NOVATO, California, United States of America