Manager, Brand Marketing

davidyurman; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

David Yurman, a premier American luxury jewelry brand based in New York, seeks a Manager of Brand Marketing for the Men’s category. This role drives end-to-end go-to-market strategies, translating brand strategy into cohesive campaigns across paid, owned, and earned media to elevate brand equity and drive commercial results.

You will lead cross-functional teams, guide content strategy and briefs, and ensure assets align with brand codes and performance insights across channels.

Qualifications

• 6–8+ years of experience in brand marketing (luxury/fashion consumer goods).
• Proven experience leading integrated campaigns and developing content briefs.
• Strong understanding of full-funnel media strategy and performance marketing.
• Demonstrated cross-functional leadership and project management skills.
• Strategic, analytical thinker with storytelling capabilities.
• Deep understanding of luxury men's consumer market.

Responsibilities

• Develop and execute 360° campaign strategies for Men's launches.
• Lead end-to-end campaign execution across paid, owned, and earned channels.
• Guide asset development with Creative teams for multi-format content.
• Define KPIs, measure results, and optimize campaigns in real time.
• Maintain brand guardianship across all consumer touchpoints.

Skills

Brand marketing

Integrated campaigns

Content briefs

Cross-functional leadership

Full-funnel media

Brand storytelling

Job description

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Manager, Brand Marketing

The Brand Marketing & Content function is central to how David Yurman brings product to market-seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.

The Manager , Brand Marketing - Men's will lead end-to-end go-to-market strategy for the Men's category-driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.

Key Responsibilities

Brand Strategy

• Develop and execute 360° campaign strategies for Men's product launches and key business moments
• Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion

Integrated Campaign Leadership

• Lead end- to- end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
• Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
• Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps

Content Strategy & Briefing

• Own development of campaign content strategies and creative briefs for all key moments
• Partner closely with Creative teams to guide asset development across formats and channels
• Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman's brand codes

Full-Funnel Media Oversight

• Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
• Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
• Guide optimization strategies based on real-time performance and audience insights

Product Storytelling & Brand Guardianship

• Partner with Brand Strategy and Insights to craft compelling narratives for Men's collections
• Ensure all campaign outputs reflect David Yurman's standards of craftsmanship, innovation, and timeless design
• Maintain consistency and excellence across all consumer touchpoints

Men's Category Expertise

• Build deep understanding of the Men's luxury consumer, competitive landscape, and category dynamics
• Identify growth opportunities and support expansion across key markets

Insights & Performance

• Define KPIs and measure campaign success across channels
• Partner with Analytics to deliver actionable insights and continuous optimization
• Lead test-and-learn initiatives to improve creative , audience, and channel effectiveness
• Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI.
• Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team.
• Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact.
• Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders

Qualifications

• 6-8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
• Proven experience leading integrated campaigns and developing content briefs
• Strong understanding of full-funnel media strategy and performance marketing
• Demonstrated cross-functional leadership and project management skills
• Strategic, analytical thinker with strong storytelling capabilities
• Deep understanding of consumer behavior within the luxury market, with a focus on Men's category

Location : New