Men's Brand Marketing Lead: 360 Campaigns & Content

David Yurman Enterprises LLC; New York (NY); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

401(k)

Bonus

Employee discounts

Summer Fridays

Generous paid time off

Job summary

David Yurman is seeking a Manager, Brand Marketing – Men’s in New York, NY (Tribeca) to lead end-to-end go-to-market strategies, translating brand strategy into campaigns, content, and full-funnel execution across channels. This role partners with Marketing, Creative, eCommerce, Retail, Product and Visual teams to drive cohesive, performance-driven campaigns.

You will collaborate cross-functionally to elevate brand equity and commercial results, with a focus on Men’s luxury and data-driven

Qualifications

• 6–8+ years of brand marketing experience, preferably luxury/fashion.
• Proven experience leading integrated campaigns.
• Strong understanding of full-funnel media strategy.
• Cross-functional leadership and project management.
• Strategic, analytical thinker with storytelling capabilities.
• Deep understanding of the luxury Men’s market.

Responsibilities

• Develop 360° campaign strategies for Men’s product launches.
• Lead end-to-end campaign execution across paid, owned, and earned channels.
• Create and brief campaign content and guide asset development.
• Oversee media plans and measure performance across channels.
• Ensure storytelling reflects brand codes and craftsmanship.
• Build deep understanding of Men’s luxury market and opportunities.
• Define KPIs and deliver actionable insights.

Skills

Brand marketing

Campaign leadership

Content briefs

Full-funnel marketing

Cross-functional leadership

Data-driven storytelling

Job description

David Yurman is seeking a Manager, Brand Marketing – Men’s in New York, NY (Tribeca) to lead end-to-end go-to-market strategies, translating brand strategy into campaigns, content, and full-funnel execution across channels. This role partners with Marketing, Creative, eCommerce, Retail, Product and Visual teams to drive cohesive, performance-driven campaigns.

You will collaborate cross-functionally to elevate brand equity and commercial results, with a focus on Men’s luxury and data-driven