Manager, Brand Marketing

David Yurman Enterprises LLC; New York (NY); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

401(k)

Bonus

Employee discounts

Summer Fridays

Generous paid time off

Job summary

David Yurman is seeking a Manager, Brand Marketing – Men’s in New York, NY (Tribeca) to lead end-to-end go-to-market strategies, translating brand strategy into campaigns, content, and full-funnel execution across channels. This role partners with Marketing, Creative, eCommerce, Retail, Product and Visual teams to drive cohesive, performance-driven campaigns.

You will collaborate cross-functionally to elevate brand equity and commercial results, with a focus on Men’s luxury and data-driven

Qualifications

• 6–8+ years of brand marketing experience, preferably luxury/fashion.
• Proven experience leading integrated campaigns.
• Strong understanding of full-funnel media strategy.
• Cross-functional leadership and project management.
• Strategic, analytical thinker with storytelling capabilities.
• Deep understanding of the luxury Men’s market.

Responsibilities

• Develop 360° campaign strategies for Men’s product launches.
• Lead end-to-end campaign execution across paid, owned, and earned channels.
• Create and brief campaign content and guide asset development.
• Oversee media plans and measure performance across channels.
• Ensure storytelling reflects brand codes and craftsmanship.
• Build deep understanding of Men’s luxury market and opportunities.
• Define KPIs and deliver actionable insights.

Skills

Brand marketing

Campaign leadership

Content briefs

Full-funnel marketing

Cross-functional leadership

Data-driven storytelling

Job description

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description Manager, Brand Marketing Role Overview

The Brand Marketing & Content function is central to how David Yurman brings product to market—seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns. The Manager, Brand Marketing – Men’s will lead end-to-end go-to-market strategy for the Men’s category—driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.

Key Responsibilities

Brand Strategy

• Develop and execute 360° campaign strategies for Men’s product launches and key business moments
• Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion

Integrated Campaign Leadership

• Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
• Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
• Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps

Content Strategy & Briefing

• Own development of campaign content strategies and creative briefs for all key moments
• Partner closely with Creative teams to guide asset development across formats and channels
• Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes

Full-Funnel Media Oversight

• Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
• Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
• Guide optimization strategies based on real-time performance and audience insights

Product Storytelling & Brand Guardianship

• Partner with Brand Strategy and Insights to craft compelling narratives for Men’s collections
• Ensure all campaign outputs reflect David Yurman’s standards of craftsmanship, innovation, and timeless design
• Maintain consistency and excellence across all consumer touchpoints

Men’s Category Expertise

• Build deep understanding of the Men’s luxury consumer, competitive landscape, and category dynamics
• Identify growth opportunities and support expansion across key markets

Insights & Performance

• Define KPIs and measure campaign success across channels
• Partner with Analytics to deliver actionable insights and continuous optimization
• Lead test-and-learn initiatives to improve creative, audience, and channel effectiveness
• Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI.
• Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team.
• Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact.
• Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders.

Qualifications

• 6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
• Proven experience leading integrated campaigns and developing content briefs
• Strong understanding of full-funnel media strategy and performance marketing
• Demonstrated cross-functional leadership and project management skills
• Strategic, analytical thinker with strong storytelling capabilities
• Deep understanding of consumer behavior within the luxury market, with a focus on Men’s category

Location: New York, NY (Tribeca)

Working Mode: Hybrid

Travel: N/A

Estimate Salary Range: $115,000–$130,000

Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.