Manager, Brand Experiences

Texas A&M University; College Station (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Texas A&M University’s Division of Marketing & Communications seeks a Manager, Brand Experiences Agency to lead strategic brand activations and events. You will drive experiential programs that align with TAMU’s branding goals and partnerships, delivering premium, memorable experiences.

You will collaborate with senior leaders, content teams, and external partners to ensure cohesive brand presence across activations, staying ahead of trends and audience engagement metrics.

Qualifications

• Brand experiences strategy development and execution is required.
• Strong collaboration with internal teams and external partners.
• Portfolio or evidence of past brand activations preferred.

Responsibilities

• Brand Experiences Strategy Development & Management
• Identify opportunities from market research
• Collaborate with senior leadership to align strategy
• Track trends to identify opportunities
• Manage strategic partnerships with brands and agencies
• Maintain relationships with external partners
• Conceptualize and execute experiential marketing campaigns
• Coordinate with internal teams and external agencies
• Oversee day-to-day workflows and vendor contracts
• Set measurable objectives and monitor progress

Skills

Brand strategy

Event planning

Partnership management

Cross-functional collaboration

Job description

Job Title

Manager, Brand Experiences Agency
Texas A&M University Department Marketing & Communications
Proposed Minimum Salary: Commensurate
Job Location: College Station, Texas
Job Type: Staff

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want

The Brand Experiences Manager contributes to the development and execution of Texas A&M University’s brand activations and events. This role will play a critical part in driving understanding of how brand activations and partnerships contribute to marketing goals, support University initiatives, and deliver premium, memorable experiences for target audiences. The Brand Experiences Manager will work closely with various departments, colleagues, and partners to ensure a cohesive and compelling presence across all brand activations and experiences, ensuring all are impactful, trend-aligned and elevate Texas A&M’s brand strength and stature.

What You Need to Know

Salary: Commensurate based on selected candidate’s experience.

Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.

Responsibilities

• Brand Experiences Strategy Development & Management - Contribute to and help guide the creation, implementation, and management of Texas A&M University's brand experiences strategy to align with overall brand goals and platform, including event roadmaps, partnership frameworks, and experiential marketing plans
• Participate in market research and analyze trends to identify experiential and partnership opportunities for Texas A&M University
• Collaborate with senior leadership, brand marketing, content, and agency partners to align the brand experiences strategy with the University's mission, vision, values, and goals
• Stay on top of industry, brand activation, and pop culture trends and cultural moments to identify proactive opportunities
• Partnership & Collaboration: Identify and manage strategic partnerships with brands, influencers, agencies and vendors to create experiential opportunities to enhance Texas A&M brand awareness and connection
• Build and maintain relationships with external partners that drive Texas A&M’s brand strategy forward through amplified reach of shared target audiences
• Experiential Marketing Management: Conceptualize, plan, and execute experiential marketing efforts to promote the University's brand and key messages with target audiences to achieve strategic objectives
• Coordinate with internal teams and external agency partners to produce high-quality experiences to help create, reinforce, and/or change target audience attitudes, beliefs, and behaviors
• Manage day-to-day workflows, vendor contracts, and risk mitigation and deliver within budget and on-schedule
• Performance Management: Set measurable objectives for brand experiences and track progress against these goals