Designer, Brand Expression

tamus; College Station (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Paid holidays

Paid vacation & sick leave

Brand-building opportunities

Job summary

Texas A&M University’s Division of Marketing & Communications seeks a Graphic Designer III to translate brand strategy into visual expression across multi-platform campaigns, social media, and campus touchpoints. You will perform expert-level design and consultation for university branding needs and support the brand management platform.

You will meet with internal and external clients to determine project requirements, collaborate with stakeholders, and contribute to strategic marketing

Qualifications

• Bachelor's Degree in Graphic Design or equivalent combination of education and experience
• Four years of related experience in graphic design, print and electronic media, marketing or related design field

Responsibilities

• Graphic Design, advertising and brand activation support
• Conceptualizes and implements creative work, working closely with internal and external stakeholders
• Performs expert level design and consultation work
• Assists the Creative Manager and Executive Director in developing and implementing comprehensive, university-level, strategic marketing programs
• Builds enablement tools for local communicators to lift-and-shift (key messages, visual guardrails, channel guidance, templates and examples)
• Supports and maintains the university brand management platform
• Social Media Content Creation
• Consults, designs, and develops graphics for Texas A&M Social Media channels or for external customers around campus
• Reviews for functionality, browser compatibility, consistency, and user interface design, ensuring that guidelines are met
• Motion Graphic Creation
• Creates text animation and video for brand advertising, events and activations
• Assists Visual Media team with motion-graphic animations needs
• Project Coordination
• Provides art direction, brand oversight, and strategic management of various projects including social media and integrated communication campaigns
• Works closely with various vendors and other communications staff to ensure timeliness and quality of final products

Skills

Graphic design

Branding

Adobe Creative Suite

After Effects

UI/UX principles

Social media

Project management

Education

Bachelor's Degree in Graphic Design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

After Effects

Job description

Designer, Brand Expression

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want

The Graphic Designer III, under direction, translates brand strategy into visual expression across multi-platform brand campaigns, social media and campus touchpoints. Performs expert-level graphic design, marketing and consultation for various brand, print and digital projects for marketing and communications needs of the university. Responsibilities include supporting and maintaining the university brand management platform. Meets with internal and external customers to determine project needs and requirements.

What You Need to Know

Salary: Commensurate based on selected candidate's experience.

Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.

Responsibilities

• Graphic Design, advertising and brand activation support
• Conceptualizes and implements creative work, working closely with internal and external stakeholders
• Performs expert level design and consultation work
• Assists the Creative Manager and Executive Director in developing and implementing comprehensive, university-level, strategic marketing programs
• Builds enablement tools for local communicators to lift-and-shift (key messages, visual guardrails, channel guidance, templates and examples)
• Supports and maintains the university brand management platform
• Social Media Content Creation
• Consults, designs, and develops graphics Texas A&M Social Media channels or for external customers around campus. Each channel has varied sizes, types, and needs that will need to be managed and anticipated
• Reviews for functionality, browser compatibility, consistency, and user interface design, ensuring that guidelines are met
• Motion Graphic Creation
• Creates text animation and video for brand advertising, events and activations
• Assists Visual Media team with motion-graphic animations needs
• Project Coordination
• Provides art direction, brand oversight, and strategic management of various projects including social media and integrated communication campaigns
• Works closely with various vendors and other communications staff to ensure timeliness and quality of final products

Qualifications

Required Education and Experience

• Bachelor's Degree in Graphic Design or equivalent combination of education and experience
• Four years of related experience in graphic design, print and electronic media, marketing or related design field

Preferred Qualifications

• Five years' experience in design, including print and online media
• Experience working in the marketing and communications field
• Experience working within brand guides or standards
• Experience updating or maintaining a brand hub platform
• Experience creating animated video in AfterEffects or similar program
• Expert knowledge of project management with experience using a project management tool

Knowledge, Skills, and Abilities

• Ability to multi-task and work cooperatively with others
• Expert skill level using Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and AfterEffects
• Knowledge of word processing, presentation, and spreadsheet type programs
• Expert knowledge of design principles and website design principles
• Expert knowledge of UI/UX principles
• Emphasized knowledge in Advertising, Social Media, Content Strategy, and Content Production
• Expert understanding of visual strategy for social media
• Ability to create print specifications, obtain print bids, prep files for printing, oversee proofing and production, and perform press checks
• Excellent time management skills
• Ability to lead and manage large design campaigns
• Passion for and deep understanding of Texas A&M's mission, values, and culture

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher R