Manager, Online Events & Promotions

The Home Depot

Atlanta (GA)

On-site

USD 140,000 - 180,000

Full time

14 days+

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Job summary

The Home Depot in Atlanta seeks a Manager, Online Promotions & Events to set the strategic direction for online promotional programs, including Daily Deals and Tier 1/2 Events. You will partner with Merchandising, Pricing, Marketing, Analytics and Technology to align priorities and drive growth.

Lead a team of six direct reports, apply data-driven decision making, and optimize programs to improve customer engagement, profitability and ROI across the online promotions portfolio.

Qualifications

Bachelor’s degree in a related field is preferred.
Demonstrated ability to lead through ambiguity and influence enterprise strategies.
5+ years of experience in merchandising, online promotions, marketing, analytics, or related functions.
1+ years of experience leading and developing associates in a fast-paced environment.
Experience owning large-scale promotional programs from strategy through post-performance analysis.

Responsibilities

Drive category-level strategy planning with Merchants and data from store/online systems.
Create and execute KPI reporting to drive decision making.
Manage execution of key online programs and initiatives.
Partner with Supply Chain, Merchandising, Vendor Compliance and Inventory to implement scalable solutions.

Skills

Cross-functional leadership

Data-driven decisions

Stakeholder management

Promotions planning

Analytical skills

Education

Bachelor’s degree

Tools

Excel

Tableau

Power BI

SQL

BigQuery

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Manager, Online Promotions & Events is responsible for setting the strategic direction and business vision for The Home Depot’s online promotional programs, including Daily Deals, Special Buy of the Week (SBOTW), Tier 1 Events, and Tier 2 Events. This role partners across Merchandising, Pricing, Promo Operations, Marketing, Analytics, and Technology teams to align priorities, influence promotional strategies, support execution readiness, identify optimization opportunities, and deliver meaningful business results. Through strong cross-functional leadership, data-driven decision making, and team development, this leader drives promotional growth, customer engagement, and continuous improvement across the online promotional portfolio.

Key Responsibilities:

40% Drive consistent category-level strategy planning with Merchants: coordination of necessary data from both store and online systems along with data from key competitors, development of project templates and concise reporting results for Online and Store Merchants
30% Responsible for the creation and execution of KPI reporting, ensuring accurate data collection while highlighting key insights to drive decision making
20% Manage the execution of key programs and new online initiatives
10% Partner with functional areas such as Supply Chain, Core Merchandising, Vendor Compliance and Inventory Management to ensure effective solutions that can be leveraged across all areas

Direct Manager/Direct Reports:

Position reports to Sr. Manager of Merchandise Planning, homedepot.com
Number of direct reports is 6. Accountable for direct supervision of the work activities of others. In addition to personnel issues – including selection, termination, performance appraisal and professional development of subordinates.

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Preferred Qualifications:

Bachelor’s degree in Business, Marketing, Finance, Economics, Merchandising, Analytics, or a related field.
Demonstrated ability to lead through ambiguity, establish a long-term vision, and influence enterprise strategies that drive meaningful business outcomes.
5+ years of experience in Merchandising, Online Merchandising, Promotions, Category Management, Pricing, Marketing, E-Commerce, Analytics, or other related business functions.
1+ years of experience leading, coaching, and developing associates in a fast-paced, results-oriented environment.
Proven ability to develop and execute business strategies that drive sales growth, customer engagement, profitability, and operational efficiency.
Experience owning large-scale promotional programs, marketing campaigns, events, or business initiatives from strategy through post-performance analysis.
Strong analytical and problem-solving skills with the ability to translate complex data into actionable business insights and recommendations.
Demonstrated ability to influence cross-functional partners and leaders without direct authority.
Experience presenting business performance, strategic recommendations, and opportunities to senior leadership audiences.
Strong financial acumen, including experience evaluating sales performance, promotional effectiveness, margin impact, and ROI.
Experience balancing multiple priorities and delivering high-quality results under tight deadlines.
Proficiency in data analysis and reporting tools, including Excel, Tableau, Power BI, SQL, BigQuery, or similar platforms.
Experience leveraging customer, promotional, and performance data to identify optimization opportunities and drive continuous improvement.
Knowledge of e-commerce merchandising, digital customer experiences, promotional strategy, retail marketing, or event planning.
Experience working across Merchandising, Pricing, Marketing, Operations, Technology, and Analytics organizations to achieve shared business objectives.
Strong written and verbal communication skills, with the ability to simplify complex concepts and create executive-ready presentations.

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Preferred Education: